To seperate yourself from pack, you need to look at every aspect of your internet marketing effort and ask yourself, "What's unique about this?" And, "How does this contribute to my own unique web presence?"

Here's some important areas to look at to get you started.

* Are you playing it safe and trying to please and sell everyone, and consequently selling to almost no one?

* Why should your prospects believe YOU when they are skeptical of so many others?

* How about your ezine? Is it similar to countless others or is there a unique theme or tone running through it?

* While your ads may be well written, is overall message very much same as pack?

* How is your sales page unique? And have you given it a measured dose of your own personality?

This process of developing a distinct 'uniqueness' is subjective, involves risks, takes work to implement, and time to evaluate and change again if necessary. But in doing so, you will develop factors crucial to successfully setting yourself apart in a very competitive marketplace.

Back onboard, my wife took a chance and went to OTHER SIDE of boat, alone. Sure enough, whale popped up for a few seconds, she got shot, and that was last that was seen of that whale, or any other, for rest of trip. There were alot of unhappy tourists grumbling on way back.

Stand out from crowd. Move to empty side of boat -- and you'll stand a much better chance of getting your picture of whale.

Notice what books, magazines, and newspapers people carry. Say you own an interior design company and you see someone reading a magazine like "Better Homes and Gardens." Maybe you've read an article in that magazine that you can discuss with this person.

Comment on article or headline and try to get a conversation going. Be sure to ask person what they do to discern whether this is a business contact or a potential customer.

Be careful about appearing to be an opportunist. Express genuine interest in what your contact's opinions are, and listen closely to what they say to find your "in point."

Remember, not everyone will be receptive to your efforts. If you limit your networking to approaching random people on street, then chances are you will be rejected more often.

Networking at conferences, workshops, and organization meetings like Chamber of Commerce are bound to elicit more results. But never ignore a chance to simply get out on street and talk to regular people. You never know; you might gain your best customer while waiting for bus.