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The key is making it easy for them to find what they want, so make your site easy to navigate.
#3. Use Suitable Colors
Your copy is most important part of your website, so it's essential that you make it easy to read, and nothing is easier to read than black text on white background.
The easier it is to read your copy, more effective it will be. If you use inappropriate colors that make your copy difficult to read, few people will bother reading it, and if no one reads your copy how are you going to make sales?
#4. Don't Overuse Pop-ups
What's a pop-up? It's a window -- usually a small window -- that is opened when you click on a link and open or close a window. Unfortunately many webmasters go overboard with pop-ups which only results in annoying visitors.
They think if a pop-up appears and asks to order each time a visitor closes a window, he's more likely to make a purchase... but they're completely wrong. Not only will they not make any sales, but they'll also lose a potential customer forever.
Don't get me wrong! Using pop-ups can be an effective way to get a higher response to your offer. What I'm saying is that you shouldn't overuse and abuse them. They're good marketing tools if you use them wisely.
Pop-ups are best used to offer something of high value to your site visitors... something that you know they're very interested in. Make an offer that they can't resist!
#5. Remember Your Purpose
Why are you creating your website? Do you want to sell your products and services? What do you expect from your site? Decide on your purpose before you start designing your site. This is extremely important.
Each part of your website should lead to your purpose. All links, graphics, titles, and colors you choose should lead to what you want from your site.
Sometimes people are so wrapped up in being a website owner that they forget their site is to sell. Instead of designing a sale-oriented website, all they're trying to do is designing a "thing of beauty". But there's a problem here: beauty won't sell.
It doesn't matter if your visitors are impressed by professional Flash animations and graphics on your site. You should ask yourself: Does your website sell or just impress people? Do people say,"Wow! How beautiful!" and then close window and go to another site, whithout even noticing your salesletter at bottom of page?
Keep your purpose in mind all time. If you expect your website to sell, then design it way it makes visitors interested in your offer and motivates them to buy.
Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you'll find creative email marketing ideas and helpful resources to start your own highly profitable email marketing campaign.