Unfair Competition and Abuse of Power

Written by Sharon Housley


Continued from page 1

Lessons Learned Developers need to track their advertising dollars and measure their return on investments. They should be aware of any rapid increases in spending. Developers, need to know who their competitors are.

The developers affected by this are in a very narrow market but it really could have happened to anyone.

Challenge Apparentlyrepparttar upper-management of Tucows was unaware of what was occurring, while ignorance is not an excuse, it appears that Tucows has takenrepparttar 104692 first steps to resolverepparttar 104693 problem. The employee is no longer employed by Tucows. As one ofrepparttar 104694 developers I spoke to said "Tucows is bending over backwards to make things right." I personally hope that this isrepparttar 104695 case. I encourage Tucows to make an effort to reach out to allrepparttar 104696 developers that were effected, whether they are aware ofrepparttar 104697 problem or not. The loss suffered by these developers is difficult to measure, not only did they pay excessive amounts for advertising, but they also lost a portion of sales to a competitor with an unfair advantage, duringrepparttar 104698 holiday season.

Here is my challenge to Tucows, reachout torepparttar 104699 smaller developers as well as those with deep pockets and make things right! The second part ofrepparttar 104700 challenge is to put strict policies in place to prevent this from occurringrepparttar 104701 future.

The challenge to developers is to stay alert, and be aware that this can happen. There are a number of download sites owned by developers,repparttar 104702 disclosure is usually obvious, developers need to pay attention. Spending advertising dollars on a competitor's site is probably not a good business decision. Clearly Tucows is held to a higher standard because of its stature inrepparttar 104703 industry. The fact that Tucows is a publicly traded company only emphasizes their accountability. It was not to Tucows benefit, for this to occur and it is likely that they will be taking radical steps to ensure that it does not happen again. If handled correctly, Tucows may become one ofrepparttar 104704 safer places to advertise inrepparttar 104705 future.



About the Author: Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net


Six Ways to Save Your Site and the Internet

Written by Jason OConnor


Continued from page 1

5) Only ask forrepparttar information you need

Why are some forms so torturously long and involved? Do you really need my nickname, homepage url, age, weight, blood type and sexual orientation? If your business does not utilize street addresses, in other words, if you do everything viarepparttar 104691 Internet, than don’t ask for people’s street address in a web form. The less you ask,repparttar 104692 less intrusive you are, andrepparttar 104693 more likely your site visitors are comfortable. Maybe you take credit cards online, then of course you’ll need to ask for street addresses, but if you are conducting a marketing campaign where you plan to simply email respondents back inrepparttar 104694 future, just ask for their email address, name and country/state. More people will fillrepparttar 104695 form out and you will alleviate some ofrepparttar 104696 concerns people have withrepparttar 104697 Internet today.

6) Offer tips for maintaining privacy, avoiding identity theft and stopping viruses

Here are a few tips: 1) Getrepparttar 104698 latest anti-virus software and make a link to one of them on your site. 2) Get a credit card with a low limit that you use exclusively forrepparttar 104699 web, and only use that one. 3) Check your credit report twice a year to check for identity theft and offer a link to an online credit report service. 4) Don’t open emails from sources you are not familiar with. 5) Turn offrepparttar 104700 preview pain in your email application. 6) Pay attention to Microsoft’s updates, download them, and update your operating system regularly with these updates. You can provide a link to Microsoft’s updates page as well.

And here isrepparttar 104701 crux of this discussion: to truly succeed in any Internet business or endeavor, like in any other undertaking, applying age old, tried and true behaviors, traits, and values, is repparttar 104702 only answer. The primary one to apply isrepparttar 104703 above modified Golden Rule forrepparttar 104704 21st Century Web.

By constantly striving to alleviaterepparttar 104705 major concerns of Internet users, we can create a better virtual world that is lasting and that ultimately improvesrepparttar 104706 quality of our lives. It will greatly decreaserepparttar 104707 chance thatrepparttar 104708 Internet will altogether fail and allow it to continue to grow to its full potential instead.

******************* Jason OConnor is President of Oak Web Works The synthesis of Web marketing, design, and technology Jason is a Web expert, e-strategist, and e-marketer who is trying to affectrepparttar 104709 future ofrepparttar 104710 Internet in a highly positive way

http://www.oakwebworks.com

mailto: jason@oakwebworks.com for a FREE site consultation ******************

******************* Jason OConnor is President of Oak Web Works The synthesis of Web marketing, design, and technology Jason is a Web expert, e-strategist, and e-marketer who is trying to affect the future of the Internet in a highly positive way

http://www.oakwebworks.com

mailto: jason@oakwebworks.com for a FREE site consultation and to learn how you can increase profits and reduce costs leveraging the web ******************


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use