"Hybrid" - added to mix. In web's early days, it used to be that a search engine either presented CB or HB listings. Today, it is common for both types of results to be present. Usually, a hybrid search engine will favor one type of listings over another. For example, a MSN search is more likely to present HB listings. However, it also presents crawler-based results (as provided by Inktomi), especially so for more obscure queries.

Directories often have partnerships with spider-based search engines. For example, Yahoo currently has a partnership with Goggle. MSN Search currently has a partnership with LookSmart (a pay-per-click directory) and Inktomi (a crawler-based search engine).

When listing your website with indexes and directories be sure to place page titles, keywords, descriptions and other "hidden" elements in your pages. One last thing to do-be sure to re-list your website every 30 days.

When writing content for your website, put yourself in other people’s shoes. The people who will be your target audience or market. Know possible questions they might have about your topic, and give answers to them in your site.

3. Learn from best

Take time to browse and read sites that get lots of visitors and have same topic as yours.

Take note of any recurring phrases in these sites’ text. These phrases are most likely keywords. Incorporate them in your own site’s content.

Don’t saturate your site with keywords, though. You don’t want to sound redundant to your site visitor. A 3% density level would be enough.

In searching for right keywords, use Overture’s services. It may take quite some time, as it is more of a trial-and-error method, but results are conclusive, and a pattern can easily be observed.

4. Submit…and re-submit

You will never get a certain job if you don’t send in your application for it. The same thing applies to SEO.

If you want your site to be recognized by search engines, then go out of your way to register your site with them.

After a couple of weeks, search for your site by putting in keywords you used in your content. If your site is still not coming up in search results.

Do not give up, and just re-register and resubmit your site. It’s possible that your initial registration was discarded without being processed.

This usually happens because a lot of submissions are being done everyday.

5. Constantly update your site

This can’t be stressed enough. Search engine spiders love sites which constantly change their content.

You can’t build your site and expect it to last forever without any updates. There will come a time when those search engine spiders would stop fetching your site for query requests.

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