At $10, our projected weekly earnings are $10,000. When we sell product at $50, we know that we can earn $25,000 per week. Most importantly, we know that we can earn $29,250 when our product is priced at $45.

With imaginary testing we have done on our imaginary product, we can easily see that selling our product at $45 per item will earn us more money over long haul.

Thus, when we make decision for a national rollout of our product, then we will price our product at $45.

Of course, this is a very simplistic analysis of point I am trying to make. Though simple, I believe this analogy will help you understand methods of developing a product's prices.

PROMOTION

Promotion, on other hand, is process of notifying consumers for your product or service of your availability to serve them.

Methods of promotion vary distinctly and should be arranged to meet very specific goals.

As with product, place and price, promotion should not be left to chance. You should test every ad, every media, and every price point to determine best bang for your promotional dollars.

HEADS UP!

If you are an online promoter or marketer, please factor in most important element concerning cost of your promotions.

What element is that? Your time!

Value your time at a certain dollar amount, and figure in your time into cost of your promotional accounting.

I say this because too many online promoters lose sight of this concept and spend 20 hours to generate one sale while using free advertising. Even if you rate your time at federal minimum wage, then you will have invested $105 of your time for one sale that might only net you a gross sale of $45!

ARE YOU TRULY A MARKETER OR ARE YOU JUST A PROMOTER?

Most people who run a business on Internet call themselves marketers. Yet, most of these same people are really just promoters wrapped in label of a marketer.

True marketers do not promote without a lot of advance work. They spend time planning, testing and measuring their actions and results to get most out of every dollar spent and earned.

Entrepreneurs finesse art of marketing as they build their company into a major enterprise.

If you are a promoter who does not keep an eye on total marketing equation, then you are bound to fail.

If you do call yourself a marketer, then do what a professional marketer does. Make sure that every dollar spent is spent well. Make sure that every dollar earned is put to good use. Market well so that when people of next generation look at your life, they will see a fine example of a successful entrepreneur that they will strive to emulate.

Is there an underlying formula for major areas of influence that control your prospect's perceptions of world, their actions and beliefs? Well, actually "Yes!"

You can utilize what BIG BOYS already know. In its simplest form, process for neuro-influence goes like this:

"Pace" present >>> "Lead" future

Simple enough? It can be applied to most everything! Eugene Schwartz, in Breakthrough Advertising, pg 129, in chapter on Gradualization, "How to Make Your Prospect Believe Your Claims Before You State Them", uses a principle of pacing your prospect's current beliefs, and then leading them.

(Eugene's book, by way, was selling on eBay for $900 before Bottom Line Books re-released it.)

This pacing is also used in hypnosis, both clinical and covert. Pacing and leading is so important to hypnotic influence, here is what founders of Neuro-Linguistic Programming (NLP), Grinder and Bandler, have to say in Trance-Formations, in chapter about inducing hypnosis:

"Pacing and leading is a meta-pattern. It's actually a part of every other induction we'll be teaching you." Page 43. Fact: it's a part of practically every type of induction there is!

In short, pace-lead formula is a primary PROCESS for successful influence, both at conscious and at unconscious levels.

Would You Like to Learn More?

From "Installing Custom Criteria" to creation of thought viruses in signature files, our understanding of covert influence (thanks to Internet) has been radically accelerated.

These techniques are being merged with psychology of buying, and if you are so inclined, you're invited to learn more.

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