In other words, what is rationale behind your book? For example in his bestseller, The Purpose-Driven® Life(Zondervan), author Rick Warren, founding pastor of Saddleback Church in Lake Forest, California, takes readers on a “personal 40-day spiritual journey” to find answer to question, “What on earth am I here for?” To me, most important element of your book is its theme.

Writing professors will probably disagree with me, and that is their right. In fact, some say title is most important. I understand, because all of this is subjective and mostly based upon personal preference. After all, there are many elements to creating a successful manuscript. But after years of trying to get would-be writers to complete their novels, short stories or even church talks, I’ve discovered that nothing has helped to move them “off pot” quicker than having a well-developed theme.

Frame #2 Cinematic Appeal

In this framework you write article as if it is a film. Be creative and use voice of a narrator to set scenes visually for reader. Use descriptive language and reach out for all of reader’s senses. The reader must imagine this framework unfolding on screen. They must smell, touch, taste, hear, and especially feel what you are saying. Write to make an emotional connection or make audience stand in someone else’s shoes. This will capture reader’s imagination and create a relationship between reader and subject. They will walk away feeling as if they have just had an experience instead of just a good read. This is framework that can be used to teach someone about another place or another culture. This will also arouse interest in subject you are writing about. It can increase awareness and stir up passion.

Frame #3 Talking to a Loved One

This framework is handled as if you are telling a story to your mother or your best friend. It must be simple, open, and honest. The reader should feel as though they know you. An article framed in this way is perfect for telling your own personal story and sharing who you really are. It can create a feeling of intimacy and works best if you show some vulnerability and sensitivity. Comfort, familiarity and flow should emerge. This writing style is like giving a gift or letting someone in, trust is vital. When you speak to a close friend or relative you learn things about yourself. While framing story in this manner you make reader feel they are learning a lesson as well.

Believe In Your Own Abilities

Writing is an ability anyone can cultivate. It simply takes practice, time and creativity. These are same tools necessary to market yourself and your company well. Intentionally choose which voice will best reach your target audience. Know exactly what type of writing online publication or web site is looking for. Most web sites, e-zines and online publications offer writer’s guidelines for review. Let another friend or family member hear story. Read it out loud or give them a copy to look over. A second set of eyes is best way to edit or critique work. If necessary, hire a professional writer to ghost write if you don’t have time. A well-written article can boost your reputation and credibility.