Whatever regular changes search engines instigate, links to your website or blog remain a very critical factor in determining your search engine ranking. One of most effective ways of creating numerous quality links to a website or blog is by using quality informative articles posted free at various article directories and other relevant sites on net.

Articles provide valuable information which is what most surfers are looking for and will instantly drive very targeted quality traffic to a website or blog. Some webmasters hold back important key information from articles posted outside their sites and save it all for their sites only. This is a very big mistake mainly because people will judge whether or not it is worth visit your site by content they read in your articles posted elsewhere. If there is lack of enough information, they will quickly assume that this is also case at your site and swiftly move elsewhere.

The other thing is that writing articles will not cost you anything except time, if you do it yourself. Done consistently writing articles as an online strategy for search engine optimization will also have desired effect of increasing traffic to your site, even as you gradually improve on your search engine rankings.

Effective search engine optimization will give any site huge traffic on a daily basis and help sell more products or services at site.

SEO, Search Engine Optimization, is process of analyzing keywords, reviewing search trends, analyzing link popularity, building code tags, analyzing your competition, optimizing pages within your website to be search engine friendly, editing web pages, submissions to directories and search engines, and reciprocal link building…just to name a few.

What you are after with SEO is not getting highest number of website visitors. What you are actually seeking are qualified site visitors who have an interest in buying what you’re selling. Professional SEO can help deliver a targeted audience to your business. After all, what would you rather have? 500 site visitors with a 1% conversion rate or 100 site visitors with a 10% conversion rate?

Professional SEO is critical to your company’s web presence so if your site was designed by your summer intern in 2002 or your bookkeeper’s son as part of his high school “media class”, I assure you that you have some work to do.

Start with a good website design featuring good content and navigation. Then, utilize an SEO professional who can wring most out of your website and deliver dollars to your doorstep.

Allan Gunnneson is the CEO of Gunner Web Group (www.gunnnerweb.com), a website design and marketing company based in Kansas.