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SEO, Search Engine Optimization, is process of analyzing keywords, reviewing search trends, analyzing link popularity, building code tags, analyzing your competition, optimizing pages within your website to be search engine friendly, editing web pages, submissions to directories and search engines, and reciprocal link building…just to name a few.
What you are after with SEO is not getting highest number of website visitors. What you are actually seeking are qualified site visitors who have an interest in buying what you’re selling. Professional SEO can help deliver a targeted audience to your business. After all, what would you rather have? 500 site visitors with a 1% conversion rate or 100 site visitors with a 10% conversion rate?
Professional SEO is critical to your company’s web presence so if your site was designed by your summer intern in 2002 or your bookkeeper’s son as part of his high school “media class”, I assure you that you have some work to do.
Start with a good website design featuring good content and navigation. Then, utilize an SEO professional who can wring most out of your website and deliver dollars to your doorstep.
Allan Gunnneson is the CEO of Gunner Web Group (www.gunnnerweb.com), a website design and marketing company based in Kansas.
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