Understanding Key Terms

Written by Todd W. Winslow

Continued from page 1

CTR - Click Through Ratio:

Used primarily in affiliate programs and advertising, this isrepparttar ratio betweenrepparttar 117872 total impressions of a banner or link andrepparttar 117873 number of times a site visitor actually clicks on (or executes),repparttar 117874 banner or link. For example, if a banner/link had 10,000 impressions in a month, butrepparttar 117875 advertiser's banner/link was only actually clicked 2,000 times during that same period,repparttar 117876 CTR would be 20%.

CPC - Cost Per Click:

This representsrepparttar 117877 amount of money (or other consideration), an advertiser would pay torepparttar 117878 site owner each time their banner or link was clicked by a site visitor.

CPI - Cost Per Impression:

This representsrepparttar 117879 amount of money (or other consideration), an advertiser would pay torepparttar 117880 site owner each time their banner or link was viewed by a site visitor.

CPM - Cost Per Thousand:

This isrepparttar 117881 amount an advertiser would pay a site owner for every thousand units. I'm usingrepparttar 117882 term UNITS to represent whateverrepparttar 117883 site owner and advertiser agreed to base payments on - per click, per impression, per subscriber (in e-zine advertising), etc. For example, if you were being paid $.20 cents for each click through, and in a month your site generated 10,000 click throughs for a specific advertiser, you would be paid $2,000.

There are many more terms you should become familiar with, but these arerepparttar 117884 most commonly used terms with regard to web site traffic, affiliate programs, and web site and/or e-zine advertising.

Todd W. Winslow is the co-owner of TADD Marketing Group, L.L.C. He is also the founder of TADD Publishing Group which publishes a variety of e-mail newsletters http://www.taddgroup.com, and is co-creator of The Mystic Beagle - a romance and relationship advice web site http://www.mysticbeagle.com

4 Must Have Elements To Keep Your E-Business in Business!

Written by Christine Weymouth

Continued from page 1

#3: Offer an area for Visitor Feedback & Interaction With You!

Just likerepparttar Home Depot has customer comment cards, you should include an area for visitor feedback! The kind of information you can gather from your site visitors is vital to your success. They have looked over your site, looked over your products, read about your services, and now they can tell you what they think. They will be able to give you specific insight as torepparttar 117871 effectiveness of your web site,repparttar 117872 selection of your products, whetherrepparttar 117873 information you presented was enough, too much, etc. All of this and so much more can make or break your future business. Customize your comment area to ask about specific information. Specify a certain section to ask for comments about your web site set-up, or your customer service. Was it easy to find things, easy to read, confusing navigation, etc. With this simple addition to your web site, you will be able to IMPROVE YOUR SITES PROFITABILITY ALMOST IMMEDIATELY!

#4: Display Your Most Frequently Asked Questions (FAQ)!

An FAQ's page is very often used to offer instant assistance to those visitors who have specific questions. If you've been in business for a while, you will already know whatrepparttar 117874 majority of people ask about. Compile this information and let it be available to your visitors. These can be displayed on a separate page, or you can integrate them into an existing page with similar content. Displaying your FAQ's will save you BIG MONEY - by saving your valuable time! By not having to answer an email or phone call asking a common question, you have just saved 0.25 man-hours. Imagine how many of those hours could be saved every day, and how much money you DIDN'T HAVE TO PAY out for those hours. Best of all, your visitors will be experiencing superior, IMMEDIATE CUSTOMER SERVICE, while you are saving tones of time and loads of money!

Use these 4 essential elements in your web site and your online business will most certainly live to see another day. Remember that your exceptional customer service is what will set you apart fromrepparttar 117875 "other guys", and that can mean profit or plummet! Where will your site be tomorrow?

Christine Weymouth is a member of the Worldprofit Design Team. Let our expert design marketers work for you! Contact mailto:customerservice@worldprofit.com Want to get more expert design tips free? Take our free online course at: http://www.worldprofit.com/autoresponse

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