sample modified to match sites color scheme: http://www.hospital-software.com (scroll to bottom)

Google determines content of ads that are shown/ Sometimes ads are poorly targeted, and of no interest to website visitors.

sample of poorly targeted ads: http://www.real-estate-supply.com

Adwords can be a great addition to a website, and when well matched to content revenue stream from Google is consistent and effortless.

sample of effective Adsense program: http://www.police-supplies.com (scroll to bottom) http://www.small-business-software.net (scroll to bottom)

Not that Google Adsense program is not without its problems.as reporting provided by Google is lacking. Google has not implemented any way to track multiple sites that serve ads; they simply show number of ads served, percentage of clicks received, and revenue earned each day. Google does not disclose amount of revenue they share, what percentage of revenue they earn and what someone can expect to receive for each click. Webmasters with multiple sites will have difficulty determining which websites are producing money in Adsense program.

With affiliate programs many webmasters implement a new browser launch with each click off site, Adsense removes visitor from website and there is not currently an option to launch visitor into another browser.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on website. Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their website.

Overall, adwords are great supplements to websites where affiliate programs are either not performing or when affiliate programs don't exist that target sites content.

Give it a Try Implementing and maintaing Google Adsense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters. Consider supplementing content and see what happens.

2. Use a special type of popup that doesn't actually display in a new browser window, but 'hovers' over your existing web page - this type of popup is not detected by Google (nor for that matter can they be prevented by popup blocker technology), and works in a similar way to dynamic menus, which of course are perfectly permissable. I have been using this type of popup very successfully for many months in conjunction with Adwords.

You can get a free copy of software I use by sending a blank mailto:optinover@takanomi.par32.com.

3. Put popups on other pages - Google does not stipulate that you should no popups on your web site, only on target page for your ad. This means that if your target page encourages visitors to click through to other areas of your web site, you can add put popups on these other pages to help capture your visitors email address.

For example, if you have a long sales letter, try splitting it up onto two or more pages. Your popup(s) can be placed on any of other pages. I use PopUpMaster Pro to ensure that popup does not appear if certain links are pressed - this means that you don't show popup to visitors who click through to read other pages of sales letter or to order, but otherwise (if they leave your web site) you show them an exit popup to try and grab their email address before they are 'lost forever'.

Use one of above methods, and you should find that you capture details of many more visitors who click through from your Google Adwords ad - and by doing this, together with an effective autoresponder campaign, your return on your ad could greatly increase too.