Use keyword variations to reach more prospects. A variety or spellings and derivatives of keywords will increase chances of your ads being served. Be sure to use common misspellings and plurals in your keyword list.

Broad match - is targeting keywords in a loosely defined manner. Ads appear based on keywords that have been queried by search users. For instance, if keywords you are planning on broad matching are "mountain bikes" and users search for terms "bikes that can climb a mountain", your ad will appear; as opposed to exact match, which requires that keywords selections must exactly match query.

Phrase match - is indicated when quotations are used in phrase. A keyword phrase set to phrase match will only appear when exact phrase is searched on. For example "mountain bikes" will appear when searchers search for "brand name mountain bikes".

Exact match - is when keyword or phrase is entered with brackets. The phrase will only serve ads when entered search phrase is identical to keyword phrase. "Mountain bikes" will only appear when searchers search for "mountain bikes"

Negative keyword - is helpful in filtering unrelated phrases. A dash is entered before filtering phrase. "Mountain bike -races will not appear if mountain bike races are searched on.

Landing Page - is important because this not only helps with tracking, but also provides a focused and specific landing page for searchers. Information can be related to actual search, while also increasing conversion ratios for sales. A focused landing page with content related and using same terminology as actual search, will show searcher that your solution is relevant to their needs.

3.) Define budget - in order to maximize exposure Google recommends a daily budget for each campaign.

Google's suggested budget is helpful in receiving consistent traffic throughout advertising campaign. Keep in mind this is only Google's recommendation; ultimately it is up to you to determine a budget that is affordable and suitable.

Google supplies tracking tools that assist webmasters in determining their return on investment based on keyword searches and phrases. While technology is not perfect and cannot track phone and purchase orders, it should give advertisers a sense of what phrases and keywords are converting well in their advertising campaign.

While Google AdWords should not be your only advertising campaign, but should be a significant part of your campaign. Google AdWords can certainly help send those important targeted searchers to your website. Get started with Google AdWords at http://www.google.com/ads/

Another great aspect of RSS Reader program is fact that you can put in key words of interest and computer will surf Web for you and add new blogs and web sites to your list, rating them according to terms you have selected. You then scan over these and add ones you feel are relevant, deleting detritus. Eventually you will have an email-style formatted file where you can search through all your favourite writers, news, and topics’ latest information. Then you also have functions such as ‘comment’ so you can automatically share your input with your fellow humans. Or, you can reply to ‘messages’ and actually communicate with producers of ideas.

This will really help to decentralise information sharing processes of current top-down mass communication systems like media. We can hear multiple opinions on an issue and give our own views, instead of being told one story that is heavily affected by company’s personal perspective of situation.

So, you can see this has potential for something quite big. Less time wasted, finding all knowledge you’re looking for, and sharing your opinion and meeting others similar to yourself has never been so easy. The RSS Reader is a knife cutting away all useless packaging, revealing true content of gift of Internet.