Optimizing Google determines content of ads that are shown, webmasters serious about earning revenue from Google AdSense can use following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Google's spider has not crawled site and determined nature of content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate alternate ads. Alternate ads allow webmasters to utilize ad space in event that Google is unable to serve targeted ads to web page. By specifying an alternate image, HTML page, or ad server advertising space can always being used effectively.

1.) Web page content on pages that ads are served should be static not dynamic.

2.) Ensure that robot.txt does not prevent web page from being spidered. Robots.txt file's will need to be removed or following text will need to bedded to allow Google's content bot to crawl site: User-agent: Media partners - Google

3.) If website contains frames, select ‘framed page’ checkbox when generating ad layout code for that website.

4.) The body of page and title of page should contain contextual words that indicate a common theme on web page.

Revenue Earned Although Google doesn't disclose exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of amount paid for clicks on Google ads on websites.

AdSense Conclusion: Overall, Google AdWords can provide great supplemental income to webmasters with content sites. Implementing and maintaining Google AdSense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters.

- Start small: instead of immediately trying to market your product to 5,000 companies at once, focus on a few dozen specialized local companies to network with. This way you can call them each personally, mail them your marketing materials, and then arrange a meeting.

- Quality matters: you want to be able to set your self apart from all other businesses similar to yours. Having an eye-catching yet simple to navigate web site and presentation material is key to succeeding in modern business world. Creating quality marketing tools doesn’t have to cost you a fortune either; consider hiring a design art or marketing student from a nearby university to help out. You never know, you could even meet your next Junior Executive.

- Come up with a good business plan: keep it less than 25 pages, and include information about your management team, who your customers as, and most importantly, why world needs your business. At this stage in game, don’t over-focus on financial side of things yet. A business plan outline can be found at http://www.sba.gov/starting_business/planning/basic.html.

For more tips, including an A-to-Z guide to starting your own business, and 21 ways to draw customers in, go to www.entrepreneur.com.

Jessica Klein is a member of the 'Mount Real Research Team', whose aim is to seek out and distribute business information to the virtual public. She is a freelance writer based in Montreal, Canada who loves writing about anything from accounting to zebras.