A simple color wheel is most critical tool you can use in order to mix colors and eventually gain a painter’s way of thinking regarding to color and color combinations. You also have to know principles in understanding three main sets of color schemes from color wheel. These three main sets are analogous, complimentary, and monochromatic.

Analogous - adjacent to each other on color wheel. If you pick any range of colors between two points of either triangle on our color wheel (ie yellow to red, orange to violet, red to blue, etc), you will have an analogous color scheme.

Complementary - consist of colors located opposite each other on color wheel, such as green and red, yellow and violet, or orange and blue. But don’t ever commit error of placing complementary colors on top of one another. Some colors are also not directly analogous but are not complementary either. Watch out for colors like cyan and red.

Monochromatic – is when you create an imaging using only tints and shades of one color.

Many variations of these three color schemes has been coordinated since. But these three are foundation principles. Basically, in order to understand color and come up with nice color combinations for Web design and application, just keep your eyes open and befriend color wheel! -30-

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Having readable pages are important – Avoid dark colored backgrounds and heavily patterned pages in your site. This tends to make your text confusing and hard to ready. Most visitors do not find it enjoyable to spend time in a Web site that they have difficulty deciphering. This also goes with small sized texts and very large texts where text that is too large can make it appear as if you are screaming at your viewers.

Technical jargons are a no-no – avoid use of technical jargons that will just be ignored by readers. Make your users understand you and you will be able to connect with your target audience.

Create templates for consistency – all elements in your site is guaranteed to be consistent if you provide a template. Having navigation system and all common elements in same place throughout your site is a great help. It makes it easier for your visitors to find information, and enjoy their experience. Having a template for you to work from makes creating new pages easier.

Use CSS style sheets – to have your users be instructed easily on how to get contents of your page use Cascading Style Sheets (CSS). There are several typographical information that you’ll found in CSS such as fonts, font size, colors, and spacing.

Frames are not advisable – in dividing Web page into multiple windows, some designers use frames as a technique. The reasons for not using them tend to outweigh reasons to use them since several browsers still do not support frame sites. Search engine optimization is affected then. It is best to create non-frames site first and then see if frames adds any functionality that your visitors would miss.

These elements are basic principles that any designer must live by. By remembering them, you will find even more reasons to enjoy brandishing your skills in Web design and make users enjoy your Web pages, too. -30-

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