Underselling - The Secret Bonus

Written by Ian Tragen

Continued from page 1

This method works best with a 'try before you buy' approach. The customer's discovery ofrepparttar free bonus meansrepparttar 127419 product will be able to sell itself. It isrepparttar 127420 element of surprise that doesrepparttar 127421 work. 'Try before you buy' will work with just about any product. It might involve producing a cut-down, free sample ofrepparttar 127422 product or allocating a series of demonstration models for people to 'test-drive' or it might even involve making a provisional sale 'on approval'. Of course,repparttar 127423 product should stand-up to everything that has been said about it beforehand butrepparttar 127424 surprise bonus isrepparttar 127425 clincher.

People rarely buy something for just one reason. The more reasons they have to buy your product,repparttar 127426 more likely they are to buy it. At first, in respect of an 'off-the-shelf' sale, this might sound like a contradiction. If giving more reasons to buy is more likely to get a sale, then why keep them secret? The answer is customer satisfaction, free word-of-mouth advertising and repeat sales. Unfortunately,repparttar 127427 world is not a perfect place. Everybody has different tastes and dislikes. There is bound to be something about your product that somebody doesn't like, perhaps it'srepparttar 127428 exact shade of green orrepparttar 127429 way it goes 'snap' when you press it in a particular way. Here, your secret bonus can come torepparttar 127430 rescue, restoringrepparttar 127431 balance by cancelling outrepparttar 127432 nasty bit, and drawing your customer to focus onrepparttar 127433 advantages of your product rather thanrepparttar 127434 disadvantages.

So next time you are telling your prospective customers how good your product is, forget to tell them about how it is guaranteed to enhance their love life. Let them find out for themselves. If your product doesn't do this, then perhaps it should!

Ian Tragen mailto:wpn@page-1.com MiRaGe Audio Visual Media http://www.mirage1.u-net.com

Why No One Buys From Your Site!

Written by Mose Ross

Continued from page 1

When online consumers visit your site, you have less than one minute to keep them there, which means your first paragraph is very important to you! If your first paragraph is about you or how your company isrepparttar #1 company online you are losing sales!

Today's online consumers do not want to read about how your company isrepparttar 127418 #1 company online or how many people you have helped inrepparttar 127419 past; they want to know how can your product(s) or web site benefit them personally when they first get to your site.

A good way to keep them there & make sales, is to listrepparttar 127420 benefits of your product(s). Benefits tellrepparttar 127421 potential buyer what he or she will get out of your product(s). Do not mistake features for benefits. Features tellrepparttar 127422 potential buyer whatrepparttar 127423 product(s) has.

Last but not least, your site must be persuasive! Persuasive means your site must capturerepparttar 127424 mind ofrepparttar 127425 potential buyer causing him or her to buy your product(s) & become a customer. An example of a persuasive web site is http://www.creditconquest.com

Remember your site is nothing more than a sales letter & has only one purpose, to make sales!

Mose Ross Leondre is the editor of SUCCESS TODAY EZINE, a free monthly newsletter full of “How-To Succeed” articles, marketing tips, & humor. Send an email to: successtoday-subscribe@topica.com & discover how to succeed today & not tomorrow!

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