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When online consumers visit your site, you have less than one minute to keep them there, which means your first paragraph is very important to you! If your first paragraph is about you or how your company is #1 company online you are losing sales!
Today's online consumers do not want to read about how your company is #1 company online or how many people you have helped in past; they want to know how can your product(s) or web site benefit them personally when they first get to your site.
A good way to keep them there & make sales, is to list benefits of your product(s). Benefits tell potential buyer what he or she will get out of your product(s). Do not mistake features for benefits. Features tell potential buyer what product(s) has.
Last but not least, your site must be persuasive! Persuasive means your site must capture mind of potential buyer causing him or her to buy your product(s) & become a customer. An example of a persuasive web site is http://www.creditconquest.com
Remember your site is nothing more than a sales letter & has only one purpose, to make sales!
Mose Ross Leondre is the editor of SUCCESS TODAY EZINE, a free monthly newsletter full of “How-To Succeed” articles, marketing tips, & humor. Send an email to: email@example.com & discover how to succeed today & not tomorrow!