This method works best with a 'try before you buy' approach. The customer's discovery of free bonus means product will be able to sell itself. It is element of surprise that does work. 'Try before you buy' will work with just about any product. It might involve producing a cut-down, free sample of product or allocating a series of demonstration models for people to 'test-drive' or it might even involve making a provisional sale 'on approval'. Of course, product should stand-up to everything that has been said about it beforehand but surprise bonus is clincher.

People rarely buy something for just one reason. The more reasons they have to buy your product, more likely they are to buy it. At first, in respect of an 'off-the-shelf' sale, this might sound like a contradiction. If giving more reasons to buy is more likely to get a sale, then why keep them secret? The answer is customer satisfaction, free word-of-mouth advertising and repeat sales. Unfortunately, world is not a perfect place. Everybody has different tastes and dislikes. There is bound to be something about your product that somebody doesn't like, perhaps it's exact shade of green or way it goes 'snap' when you press it in a particular way. Here, your secret bonus can come to rescue, restoring balance by cancelling out nasty bit, and drawing your customer to focus on advantages of your product rather than disadvantages.

So next time you are telling your prospective customers how good your product is, forget to tell them about how it is guaranteed to enhance their love life. Let them find out for themselves. If your product doesn't do this, then perhaps it should!

When online consumers visit your site, you have less than one minute to keep them there, which means your first paragraph is very important to you! If your first paragraph is about you or how your company is #1 company online you are losing sales!

Today's online consumers do not want to read about how your company is #1 company online or how many people you have helped in past; they want to know how can your product(s) or web site benefit them personally when they first get to your site.

A good way to keep them there & make sales, is to list benefits of your product(s). Benefits tell potential buyer what he or she will get out of your product(s). Do not mistake features for benefits. Features tell potential buyer what product(s) has.

Last but not least, your site must be persuasive! Persuasive means your site must capture mind of potential buyer causing him or her to buy your product(s) & become a customer. An example of a persuasive web site is http://www.creditconquest.com

Remember your site is nothing more than a sales letter & has only one purpose, to make sales!