Once “eating disorder as an addiction” paradigm is in place, then and only then can both unhealthy eaters and those supporting them take steps to solve problem. While there are no overnight solutions, there are paths that eaters can take that head in right direction: freedom from eating addiction. The first step on this path is to eat a complete and balanced source of nutrition.

Taking this first step, like so much else associated with addiction to unhealthy food, is easier said than done. Eating sensibly is unusually difficult in a time-starved culture and even more difficult when there are arrays of self-described nutritious dietary sources to choose from. Whether it is energy bars or fad diets, finding a simple, convenient, and practical source of balanced nutrition is hard to find.

However, some exceptional products are garnering serious positive attention from scientific community. These products deliver complete protein in a vitamin enriched formula. Furthermore – and of critical value – is that these products contain no carbohydrates, no unsaturated fat, and few calories none of which are from fat. These products are helping people unchain themselves from food addictions, and reflect a trend towards nutritious and ethical nutritional supplement manufacturing.

Of ultimate importance, however, is that these products return eating choice control back to where it must always remain: with conscious and empowered consumers, and not to some hidden and potentially destructive addiction.

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at www.protica.com

You can also learn about Profect at www.profect.com

References

[i] Source: “That’s Why We Call it Junk Food”. MSNBC. http://msnbc.msn.com/id/3606198/

[ii] Source: “Food on Brain”. Forbes.com. http://www.forbes.com/home_europe/free_forbes/2005/0110/063.html

[iii] Source: “Addiction”. eHealth Connection. http://www.ehealthconnection.com/regions/ehealth/health_information/ 00036220.asp

[iv] Source: “Obesity as a Disease”. MPR News. http://news.minnesota.publicradio.org/features/2004/03/29_bensonl_desease/

Copyright 2004 - Protica Research - http://www.protica.com

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. You can learn more about Protica at www.protica.com -- Information on Profect is available at www.profect.com

Addressing this problem is, like many chronic health conditions, complicated and multi-layered. Yet accepting this complexity is, in itself, a starting point for a solution one that must equally be multi-layered and holistic in approach. Awareness of protein must extend beyond boundaries of “fit and athletic” communities, and concurrently, ways for sedentary people to access protein must be developed ways that are entirely healthier than fast food burgers.

Despite difficult and admittedly uphill battle that many sedentary Americans face today, there is reason to be rationally optimistic. There are products on market that are providing balanced sources of complete protein, yet in responsible, low-calorie and fat-free portions. Since these products are fortified with vitamins and nutrients, they can be utilized as either a supplement or a complete meal replacement. This is of notable value for dieters and “time starved” individuals who are seeking quick, convenient ways to eat healthy.

Ultimately, resolving this problem of sedentary Americans will not be easy, nor will it be rapid. It has taken generations to create statistic that 1 in 4 Americans lead sedentary lifestyles and it may take generations to unravel this knot. The hallmarks of unraveling it, however, are clear: quality awareness, quality understanding, and above all, quality nutritional products that consumers both demand, and indeed, thoroughly deserve from their food manufacturers.

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at www.protica.com

You can also learn about Profect at http://www.profect.com

[1] Formerly referred by its better-known name “Recommended Daily Allowance”.

[2] The USDA’s recommendation is 30% calories from fat

References

[i] Source: “The Power of Protein”. The Physician and Sportsmedicine. http://www.physsportsmed.com/issues/1996/04_96/protein.htm

[ii] Source: “What We Think is Making Us Fat”. About.com. http://walking.about.com/cs/howtoloseweight/a/obesitycause404.htm

[iii] Source: “Cost and Consequences for Sedentary Living: New Battleground for an Old Enemy”. Presidents Council on Physical Fitness and Sports. http://www.fitness.gov/researchdigestmarch2002.pdf

[iv] Source: “Sedentary Lifestyle: a Global Public Health Problem”. The World Health Organization. http://www.who.int/hpr/physactiv/sedentary.lifestyle1.shtml

Copyright 2004 - Protica Research - http://www.protica.com

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. You can learn more about Protica at www.protica.com -- Information on Profect is available at www.profect.com