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In some industries,
Internet has lowered
cost of entry so that entrepreneurs - many times from a home office - have entered
competition. The changes in competitive environment are numerous. What have also changed are marketing strategies and
marketing programs we have available to implement those strategies.
These have changed, but basic marketing has not. Superior marketing is and always has been analysis, then action. It is strategy development, then logical and thought-out tactical implementation. It is
way to customer satisfaction and increasing profit. It is
process of:
1) Analyzing your customers and
business environment in order to
2) identify key opportunities to better and more profitably meet customer needs,
3) figuring out how to act on those opportunities, and then
4) implementing your plan.
The process doesn't have to be cumbersome. Five-year plans and novel-length documents are not required. The logic of
action is what's important.
By applying
basic marketing process both online and offline, your chances of success skyrocket.

Bobette Kyle draws upon 10+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing.
Bobette offers a range of marketing plan tools to fit your business and budget. Find out more at http://www.HowMuchForSpider.com or visit the Web Site Marketing Plan Network: http://WebSiteMarketingPlan.com