Advertising - It amazes me not only how much business spends on print advertising, but how many of them do not include their web address in Ads. It's 'way' better than your phone number at 5:00 a.m. Saturday morning? You already pay to print everything, just be sure you're adding line: www.findushere.com Do you have all of those? Good job! Now try these...

You never know where your visitors (customers) could come from...

Your Answering Machine message..."be sure to visit our website at www." Your "On Hold" message..."for additional savings, visit our website at www." Include your website business card with every bill you pay! (See SS Hot Tips) You'd be surprised.

On a Bus waiting bench. Just your URL, thousands of people keep seeing these.

Engrave bottoms of your gym shoes. This way, everywhere you walk in mud or snow leaves your URL impression... C'mon, laugh with me! Clear window stickers - The greatest invention, removable, for car window, car door, trunk, etc. License Plates or Frames - If legal, make your "other plate" an Ad for your website! Bumper Stickers - Don't laugh, - you can make them classy, and they're inexpensive to boot! Use for cars, sponsorships, tradeshows, mail one with every order, etc.

About The Author Scott is the Founder and Sr. Project Manager for Hyperformance Media.com, a Technology Marketing Company serving business since 1996. His 23+ years of experience in the computuer industry can help you succeed. Their website offers free education to assist any business in successfully marketing their company online.

Needless to say, task of developing corporate web site should not become part of IS world. The IS department provides back-end systems that drive site. They should not design it.

Should task of developing web site go to Marketing department? The answer is, not necessarily. It is true, Internet is a wonderful marketing tool, but if your site is selling products Marketing department has no business administering it. Their time is better spent promoting it.

In most cases it would be best to establish a separate department made up of information architects, content developers and graphic designers. This group (we'll call it Internet Development department) works closely with IS and Marketing departments to accomplish their ends.

The IS or Marketing departments should not oversee Internet Development department. As a general rule, oil and water do not mix. Creative and analytical minds can compliment each other and contribute to a successful project, but there may be problems when one controls other. It generally results in wasted efforts and unnecessary tension.

So, if you are a business owner, and you want your business to be successful with in-house web site development, what should you do?

1. Hire an information architect(s) (someone who will organize information that will go in your site).

2. Hire a graphic designer(s) with strong Internet design skills (preferably with knowledge of html and other forms of Internet programming).

3. Group these two together and let them consult with Marketing department for branding purposes and utilize services of Information Systems department to get your site live on web.

4. Have everyone report to you alone.

5. Be open minded.

It’s that easy.

If your company does not have resources to create a new department and hire an Internet development staff, you may want to seriously consider hiring an agency to create your site. The cost to do so is less than paying salaries. Having a professional, experienced agency create your Web presence will make you more money in long run than having an inexperienced individual do work.