Whatever it is, you will need to advertise. 'How'. There are so many different ways.

All that I can do is to explain various ways that I use. Everyone has their own preferences. I have tried most of them and have settled upon following:

E-zine adverts. Choose a selection of e-zines that are relevant to your product or service. You then have choice of which type of advert' to use. If you are a bit short of cash, free ad's will appeal to you. Use them by all means, free ad's are better than no ad's at all. You will get a reasonable response. It will also give you good practice writing adverts. If you can produce an advert that gets a good response in free section, it will surely get a much better response in paid advert section.

As soon as you can afford it, I would recommend that you start doing top sponsor adverts on various e-zines. I have found these to be one of best ways of promoting your product.

When using e-zine advertising, It is most important that you are extremely selective in ones that you use. Just because a particular e-zine does not have a big readership it does not mean that it is not worth advertising in. It is quality of readership that counts not quantity.

My favorite way of advertising is writing articles for e-zines. This is recognized as most effective method of reaching hundreds of thousands of interested readers. Your article is placed in a pool where producers of e-zines look for free content for their publications. They only take articles that they feel will be of interest to their readers. They publish it on condition that they also publish your by-line at bottom of article. This by-line tells reader a little about yourself plus all important link back to your product or service.

If you write a more general article it will be picked up by a wider range of e-zine publishers. This often means that you will continue to get response for a long time after its first publication. But readership will not be so selective.

Remember, e-zine articles are published at no cost to you, and you can reach an audience of hundreds of thousands who will see your by-line with its link back to you and your product.

If you can compose an article every month aimed at ezines relevant to your website, you can be assured of a steady stream of prospects who are interested in what you have to sell. ==========

Footnote: If you do decide to use 'free ads' whatever you do, don't use your main e-mail address. You are sure to get a flood of trash e-mail. Set up a spare e-mail account especially to receive replies.

People like something for nothing. If what you give them is of value to them, (not just a load of re-hashed junk) there is a very good chance that they will check out your links to see what you are offering. It’s one of very best forms of advertising that you can use.

Information products can consist of anything from a single page containing something relevant to that person. A few pages explaining how something works. A short series of lessons on any subject of general interest. Even a full size e-book that can be purchased elseware for real money. Provided that you have links to some other item that compliments freebie, you will never lose money by giving things away for free.

You can have your cake and eat it.