Types of Links

Written by Vikas Malhotra

Continued from page 1

If anchor tag is so important & more often that not, one cannot control whatrepparttar world says while linking to you then it is very useful to have internal links speakrepparttar 105622 language of keywords. This means that it is a good practice to use keywords asrepparttar 105623 internal linking text.

However if you are using Graphics/Image linking then you should not do it using image map because many ofrepparttar 105624 search engine does not follow image map. To overcome this problem make use ofrepparttar 105625 ALT attribute. ALT attribute giverepparttar 105626 information aboutrepparttar 105627 image and where it is going to providerepparttar 105628 link.

Another important aspect ofrepparttar 105629 internal linking of your site isrepparttar 105630 sitemap. A sitemap is a page that contains links to every page onrepparttar 105631 site. There should be a link torepparttar 105632 sitemap on every page, or at least onrepparttar 105633 homepage. A sitemap helps you to have an overview of your site linking architecture as well as it helps SE crawlrepparttar 105634 entire web site.

Internal linking architecture -----------------------------

There are three forms that can be assumed while planningrepparttar 105635 sites internal linking pattern.

Hierarchal ----------

In this kind of Internal linking allrepparttar 105636 pages ofrepparttar 105637 website are connected torepparttar 105638 home page and home page is individually connected to allrepparttar 105639 pages ofrepparttar 105640 website, but there is no linking betweenrepparttar 105641 pages ofrepparttar 105642 website.

Looping -------

In this kind of Internal linkingrepparttar 105643 home page is connected torepparttar 105644 primary page andrepparttar 105645 primary page is connected torepparttar 105646 secondary page and this process goes on tillrepparttar 105647 last page andrepparttar 105648 last page is connected torepparttar 105649 home page in this way a loop is formed.

Extensive inter linking -----------------------

In this kind of Internal linking each page is connected to each other inrepparttar 105650 website.

What kind of internal linking is preferable in a certain case, is dependent onrepparttar 105651 objectives you are trying to achieve in terms of Pagerank optimisation, user navigation ease & site theme.One tip to bear in mind is that internal linking should reinforcerepparttar 105652 theme. One should not crosslink betweenrepparttar 105653 pages onrepparttar 105654 site which are unrelated by themes. This will diluterepparttar 105655 theme intensity & affectrepparttar 105656 page rankings on SERPs.

Redundant Internal links: -------------------------

Two category of internal links that should be guarded against are: broken links & dead links.

Broken links ------------

Broken links arerepparttar 105657 links that are inrepparttar 105658 website and when they are clicked they donít open a webpage rather they show some error.

Dead links ----------

Dead links arerepparttar 105659 links that are inrepparttar 105660 website and when they are clicked they donít open a webpage and they donít even show some error.

To summarize pagerank of a site apart from other factors, can be guided byrepparttar 105661 way information is organised within a site &repparttar 105662 way it is presented. Careful planning with setting uprepparttar 105663 information flow will go a long way in helping optimiserepparttar 105664 pagerank ofrepparttar 105665 site.

Do let me know if you have any queries and I'll be happy to answer them for you. This article can be reprinted as long asrepparttar 105666 resource box stays intact.

I'm an eBiz consultant and owner of Mosaic Services- an SEO Company. I regularly write and submit articles on various SE specific topics.

To find more articles, please visit my site http://sem.mosaic-service.com

One Way Linking Campaigns II

Written by Vikas Malhotra

Continued from page 1


All this is effective when you are creating content or giving something free or reviewing someone elsesí offering. However there are ways to create one way links which are different thanrepparttar abovementioned strategies. This entails leaving your footsteps where ever you go. In simpler terms keep your signature file ready( with a hyperlink) & then post it wherever possible.

Whenever you visit a site, write a comment inrepparttar 105621 guest book with your signature file.

Post messages onrepparttar 105622 forums or some chat rooms relating to your topic with hyperlink built in ( check which forums allow that).

Post messages inrepparttar 105623 usenet newsgroups with hyperlink. For selectingrepparttar 105624 right newsgroup to send a message you can search with your prime keyword on google groups.

Always remember to have your signature file in your email.

Another way of creating one way incoming links into your site is by either starting an online award category or by participating in an award category.

If you are an award giverrepparttar 105625 recipient will place your gif file(with hyperlink in it) on his site. If you win an award you will link torepparttar 105626 award site & they in turn generally link to you.

Another play is to book additional space/ additional url on any other server & create a small site on it(related to your topic area with some unique content) & link it torepparttar 105627 original site. A variation of this is to create a blog ( search SE for blog ) or start here

http://directory.google.com/Top/Computers/Internet/On_the_Web/Weblogs/Tools/?tc=1 .

Link this blog to your web site.

Another long winding however effective way to create incoming links is to host affiliate programs or launch banner exchange programs or launch a web ring program from your site. People who will sign up will have links pointing to your site from theirs. However this approach does take time & efforts to bear fruit.

In almost all these variations one ofrepparttar 105628 most important parameters you can control isrepparttar 105629 anchor text.

These are just some ofrepparttar 105630 methods that you can undertake profitably.

Once you are done with your one way linking campaign, its time to start with reciprocal linking campaigns

I'm an eBiz consultant and owner of Mosaic Services- an SEO Company. I regularly write and submit articles on various SE specific topics.

To find more articles, please visit my site http://sem.mosaic-service.com

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