Two Steps to Improving Your Marketing Success

Written by Joel Sussman


Continued from page 1

Bypass Your Ego to Connect With Buyers

Part two of this marketing process is often ignored by small business owners and even some advertising agencies, but it can spellrepparttar difference between success and failure. It involves stepping back and looking at your message fromrepparttar 104750 standpoint of your target audience. Here are two important questions to ask yourself: "Are they going to noticerepparttar 104751 ad orrepparttar 104752 sales message at all?" and "If they do notice it, why should they care?" If you're not sure, then that's a clear sign you need to strengthen your sales message and gear it more torepparttar 104753 needs of your intended audience.

In order to create a winning ad or marketing campaign, it's necessary to ask yourself these blunt questions, and haverepparttar 104754 flexibility to make changes in your headlines, ad layout, graphics, ad copy, or marketing strategy. Getting a second or third opinion from people who will give yourepparttar 104755 unvarnished truth (as they see it) can help you develop a winning, original marketing message that will generate a profitable response.

If your marketing efforts fail to rise aboverepparttar 104756 clutter of allrepparttar 104757 hundreds of nondescript ads, emails, and competing offers thatrepparttar 104758 public is bombarded with every day, then your marketing message will be about as effective as a whisper onrepparttar 104759 trading floor ofrepparttar 104760 New York Stock Exchange. Challenge yourself to produce compelling, high-impact marketing messages that will command attention and trigger a response from your target group.

Joel Sussman, president of Optimal Marketing Communications, has developed on online resource called "Marketing Survival Kit". It features an array of hand-picked small business articles, choice marketing software, and instantly downloadable manuals. Visit http://www.marketingsurvivalkit.com


Get Coached!

Written by Marcie Hanhart


Continued from page 1

John Russell, Managing Director, Harley-Davidson Europe Ltd, says, "I never cease to be amazed atrepparttar power ofrepparttar 104749 coaching process to draw outrepparttar 104750 skills or talent that was previously hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable."

Coaching has not only helped my clients – it has also given me great satisfaction. I enjoy taking my experience working for organizations and owning my own business and helping others grow their businesses. You can almost hear people breathing a sigh of relief. It can absolutely makerepparttar 104751 difference between where a business person is now and where he/she truly wants to be.

Marcie Hanhart is a certified business coach with ACTION International. A highly sought-after speaker in both the U.S. and Europe, Marcie provides presentations and speeches on project management, business planning and human factors design. Her expertise includes sales and marketing, systems design and operations, new business development, business operations, organizational development and electronic media. Contact her at 908-696-9500 or marciehanhart@action-international.com.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use