Bypass Your Ego to Connect With Buyers

Part two of this marketing process is often ignored by small business owners and even some advertising agencies, but it can spell difference between success and failure. It involves stepping back and looking at your message from standpoint of your target audience. Here are two important questions to ask yourself: "Are they going to notice ad or sales message at all?" and "If they do notice it, why should they care?" If you're not sure, then that's a clear sign you need to strengthen your sales message and gear it more to needs of your intended audience.

In order to create a winning ad or marketing campaign, it's necessary to ask yourself these blunt questions, and have flexibility to make changes in your headlines, ad layout, graphics, ad copy, or marketing strategy. Getting a second or third opinion from people who will give you unvarnished truth (as they see it) can help you develop a winning, original marketing message that will generate a profitable response.

If your marketing efforts fail to rise above clutter of all hundreds of nondescript ads, emails, and competing offers that public is bombarded with every day, then your marketing message will be about as effective as a whisper on trading floor of New York Stock Exchange. Challenge yourself to produce compelling, high-impact marketing messages that will command attention and trigger a response from your target group.

John Russell, Managing Director, Harley-Davidson Europe Ltd, says, "I never cease to be amazed at power of coaching process to draw out skills or talent that was previously hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable."

Coaching has not only helped my clients – it has also given me great satisfaction. I enjoy taking my experience working for organizations and owning my own business and helping others grow their businesses. You can almost hear people breathing a sigh of relief. It can absolutely make difference between where a business person is now and where he/she truly wants to be.