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-Must bring them (back) to your website.

Sometimes you have to hold your prospective visitors by hand and drag them to your website. A great tool to help with this is called an autoresponder. The better ones are time delayed and handle multiple messages.

Instead of sending recipient information or ads with each message, invite them to come (or come back) to your site to receive a freebie. Don't use same freebie in each message as this message will get thrown away or opted-out. Offer something unique pertaining to your website once a week.

If you offer same thing everyone else does, tendency will be to ignore your message. Do you offer your own software, ebooks, or samples of your product? Maybe a discount coupon?

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The objective is to get visitors to your website. This method not only works in autoresponders, but in your opt-in list and ezine as well and is not limited to them.

Thinking outside box and being innovative will bring surprise results (though not always good ones). To be cutting edge, new ways have to be discovered, but don't lose your basics.

The end result you want to achieve is getting visitors and changing your visitors into customers. No matter how you get visitors to your site, you must have a quality product and/or fantastic customer service.

The ideas given here are a drop in bucket of imaginative resources. If you can master these two "Must's", you're on your way to becoming internet marketing virtuoso. Read, study, invent.

Can we not write copy that actually describes product/ service in terms that our reader understands just what is being offered? Oh, did I mention how boring our sales letters are?

This is not sour grapes. After all, we brag non-stop about our offers. OK. Fine. Let's Stand and Deliver. Let's recognize hand writing on our monitors...

Baby, The Internet Times - They Are A-Changin'

The internet may be changing. But I can assure you this... People have not changed. They still want same things they've always wanted. People still want to buy from people they know, like and trust.

Perhaps our customers are looking for more value. Perhaps they're demanding a more personal touch. Perhaps they're sick and tired of sales letters and websites that read like late night TV infommercials.

Perhaps our customers do know what we're going to say - before we say it - because they see through crapola that ain't gonna fly anymore.

Are we going to change our strategies and tactics to meet todays opportunities? Are we going to remain A One Trick Pony? And continue beating a dead horse. Or are we preparing to stand and deliver?

You may want to hold up on searching for a new affiliate program or a new internet guru. Perhaps you'd be better served by re-defining your target market.

At very least take another look at your market's current problems. Define those problems. Then find solutions. Solutions that aren't presented in same old One Trick Pony methods.

Let's stop crying into our beer. And get on with it. We live in exciting times. Let's take advantage of them.