11. Gain an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point.

12. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to people they know, offer ad trades, etc.

13. Allow your visitors to subscribe to an update e-zine. Anytime you make changes to your web site they can receive an informative e-mail.

14. Focus your articles on information targeted readers and e-zine publishers want. They will get published more often, which means free publicity.

15. Use problems to attract online traffic. Find a common online problem and use your web site to solve it. People will visit and see your ads.

16. Have an informative FAQ page at your web site. Anticipate questions your prospects or visitors may have; this will help improve your sales ratio.

17. Improve your negotiation skills. This'll improve your business because you're always negotiating ad swaps, supply prices, joint ventures, wages, etc.

18. Beat your competition by giving away a similar product or service that they charge for. It could be add on products, warranties, servicing, etc.

19. Build a larger online community by giving your visitors bonuses for participating on your message boards or chat rooms. Try free products, ads, etc.

20. Instead of starting an affiliate program, start a referral program. Give people discounts and free products for referring people to your site.

--> Many internet publishers are using RSS to deliver their newsletters, as a supplement to their e-mail delivery. Since many people no longer want to give their e-mail address away to publishers, this is a great way to keep your e-zine readership growing.

--> Publish living digital catalogues of your products and provide your customers with your latest product releases, broken down by categories they're interested in, and make it easy for them to order.

--> Provide your affiliates and marketing partners with RSS feeds they can promote to their visitors to better promote your products and still make a commission. Amazon.com is already doing it. When are you starting?

--> Create RSS autoresponders with scheduled messages, to keep in constant “marketing” contact with your prospects and slowly get them to point of purchase.

--> Provide limited-access content to your customers, employees, team members and even investors, without fearing other unwanted eyes. Use RSS for internal communications, teamworking and other needs.

--> Provide your customers with easy access to software updates, delivered to them exactly as they become available, without fuss of having to visit your web site or deal with huge e-mail attachments, which would get blocked by spam filters anyway.

--> Newsreporters are constantly bombarded with e-mail, so why not instead deliver your press releases via RSS? Or even better yet, why not deliver some of your releases as video comments, interviews or statements from your company managers or owners?

--> Help your visitors keep up with what’s going on in your web forum, by publishing your latest forum posts or whole threads via RSS.

And yet these are still only a few examples of what you can do with RSS today, since something new comes up almost every day.

Are you as well already among those taking advantage of marketing & publishing power of RSS?