Turning your media pitch into a media hit

Written by Todd Brabender


Continued from page 1

25% occur afterrepparttar 1st - 2nd pitch 50% occur afterrepparttar 127401 3rd - 5th pitch 25% occur afterrepparttar 127402 6th - 8th pitch

Sometimes (in fact most times) a strong placement happens when a release hits an editor atrepparttar 127403 right place atrepparttar 127404 right time. Sure you may have pitch that media contact three times overrepparttar 127405 last few weeks, but perhaps that reporter/editor/producer didn't haverepparttar 127406 time orrepparttar 127407 editorial space to work your release into a placement. Your opportunity for placements increases with meticulous, media follow-ups and re-pitches. What many business owners/entrepreneurs don't realize isrepparttar 127408 majority of media outlets fail to respond until afterrepparttar 127409 third or fourth pitch. I continue to be amazed and amused atrepparttar 127410 editor/producer who, upon receiving my pitch forrepparttar 127411 fourth time, says "I'm so glad you reminded me of this release!" or "Great timing! This will fit perfectly in a feature were doing this week/month!" Ifrepparttar 127412 release had just been pitched once and not followed up, those placements would not have taken place.

So make sure your PR staff orrepparttar 127413 company you've hired isn't afraid to wind up and pitch your campaign multiple times. Just like in baseball,repparttar 127414 more pitches there are -repparttar 127415 better chances you get to make a hit.



Todd Brabender Spread The News Public Relations, Inc. Generating publicity & media exposure for innovative products/businesses/websites. (785) 842-8909 todd@spreadthenewspr.com http://www.spreadthenewspr.com


How Your New Years Eve Bash can Grow Your Career

Written by John W David


Continued from page 1

The up-side of that is, even if they are dollar-qualified, they are so because ofrepparttar level of job and income they have. And, that may just qualify them for you.

It's a great opportunity to wave your flag at full mast where being seen by a more influential crowd can do yourepparttar 127400 most good.  It works!

Now, here are some guidelines: A) No selling. You know that anyway.

B) Stay sober and completely Professional both in appearance and in Mission.

C) Stay completely away from any discussion about sex, religion, and politics. COMPLETELY. 

D) Put a positive spin on evenrepparttar 127401 most negative thought. However much you don't like something don't say a word if you can't come up with a positive.  Believe this: People always shootrepparttar 127402 messenger!

Flipping that over: People shop most where they are made to feel good about themselves. THAT becomes an Objective for this event.    E) If you are prone to talk, ask three times as many questions as make statements. One approach that always works: Ask a question or make a compliment.

That makes you a great listener which, and you won't believe this, equates to being a terrific conversationalist. Being a terrific conversationalist makes you valuable.

Being a positive thinking terrific conversationalist make you a great Best Value Benefit candidate in their lives and in their businesses.   F) Use their names andrepparttar 127403 words "You" and "Yours" three times more often thanrepparttar 127404 total ofrepparttar 127405 words "I", "Me", "My", "Mine", "We", "Ours". 

That wayrepparttar 127406 conversation is always about them and in their words.   Remember: while this is going to be a smashing evening for you and your Life partner, you will be on-the-clock with a lot invested. 

So, like any other Selling situation, you want to come out of there with something definable that will bring you measurably closer to your Event Objectives forrepparttar 127407 evening. 

This kind of event and allrepparttar 127408 people in it always opensrepparttar 127409 doors to where you eventually want to be.  Remember: Smart Money Goes where Smart Money Grows. 

Now you are prepared to have an exciting evening with a terrific Opportunity to fraternize amongst people who can do you, your family, your career, and your income some real good... simply becauserepparttar 127410 nature ofrepparttar 127411 New Years networking event moves people in that direction. 

Happy New Years!

Feel free to share ProShop Sales Tips with good people you know as part of your personal and professional Mission.

John W David http://internetmarketing-proshop.com Author / Teacher / Speaker Secret Strategies Revealed What every business person must know and must do to Survive, to Grow, and to Prosper in a Downturn Economy

Author / Teacher / Speaker. Secret Strategies Revealed What every business person must know and must do to Survive, to Grow, and to Prosper in this Downturn Economy


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use