Products such as these mentioned above, while somewhat better than candy bars, are not rich in essential proteins or fortified by essential vitamins. So while ”snackers” are better off after eating one of these nutritional bars than they would be if they consumed a bag of potato chips, they are not as well off as they think they are or that nutritional bar packaging implies that they will be. These snackers still face a shortage of protein and essential vitamins a shortage that is not going to be filled unless additional nutrition is provided.

It is within this paradigm – search for a complete “tangible” nutrition source that is rich in protein and essential vitamins – that forward-thinking companies are engineering smarter products. These nutritionally advanced solutions are carbohydrate-free, fat-free, and low calorie complete meal sources for snackers of all types, including those that are dieting.

There are, admittedly, only a very small number of companies and products that are delivering nutritionally intelligent products into hands of snackers. However, fact that these progressive companies – and their innovative products – exist is a positive sign, and one that just may eventually be turning point in America’s war against poor eating habits.

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at www.protica.com

You can also learn about Profect at www.profect.com

References

[i] Source: “Survey: America’s Addicted to Snacking”. Channel 3000 Health. http://html.channel3000.com/sh/health/conditionsaz/ news-health-990730-141923.html

[ii] Source: “Obesity Epidemic `Astronomical’”. WebMD. http://my.webmd.com/content/article/57/66035.htm

[iii] Source: “Americans Shrinking ad Junk Food Takes its Toll”. Guardian Unlimited Special Reports. http://www.guardian.co.uk/usa/story/0,12271,1185457,00.html

[iv] Source: “Low Carb Confusion”. MSN Diet and Fitness. http://diet.fitness.msn.com/article/773599.armx

[v] Source: “Low Carb Diets”. ABC& Chicago. http://abclocal.go.com/wls/news/connectwithkids/ 091504_cwk_lowcarb.html

Copyright 2004 - Protica Research - http://www.protica.com

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. You can learn more about Protica at www.protica.com -- Information on Profect is available at www.profect.com

While some awareness is creeping into world of business traveler nutrition, thanks in part to work of PCRM and others, this awareness is not spreading quickly enough. Business travel in US comprises over 200 million person-trips per year[v] and this means that a lot unhealthy meals are awaiting a lot of business travelers who, quite frankly, need more nutritious food.

There have been some attempts to respond to this massive business traveler need, including a halfhearted effort by most airlines to revise menus. There have also been several “nutritional supplement” options, typically in fluid or bar form, that have proposed to help fill this business traveler nutritional gap.

Unfortunately, like revised airline meal effort, vast majority of these supplements fall short of providing a high-protein, low-calorie, low-carbohydrate nutrition that travelers need. Furthermore, handful of products that have in some sense met these protein, calorie, and carbohydrate requirements are usually devoid of essential nutrients.

However, a small number of nutritionally wise products are generating positive feedback from business travelers, both for nutritional value content, and for traveler-friendly fluid containers that can take a great deal of airport bag handler abuse. Furthermore, since these products are liquid, they can be ingested easily without needing to be diluted, mixed, or taken with large amounts of water or other fluid.

Taken as either a supplement or a meal on its own, these intelligent and scientifically validated nutritional products – which offer a complete range of essential vitamins – help business travelers stay healthy in ways that fit into their busy, time-conscious lives.

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at www.protica.com

You can also learn about Profect at www.profect.com

References

[i] Source “Tips for Eating Healthy Away from Home”. BetterHeathUSA. http://www.betterhealthusa.com/public/267.cfm

[ii] Source: “Healthy Eating on Road”. Business Traveler Center Magazine. http://www.businesstravelerusa.com/articles.php?articleID=291

[iii] Source: “Fat Lowering Tips”. Ask The Dietician. http://www.dietitian.com/fatlower.html

[iv] Source “Doctors Rate Airline Food for Healthy Options”. The Physicians Committee for Responsible Medicine. http://www.pcrm.org/news/health031117.html

[v] Source: “Travel Statistics and Trends”. The Travel Industry Association of America. http://www.tia.org/Travel/traveltrends.asp

Copyright 2004 - Protica Research - http://www.protica.com

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. You can learn more about Protica at www.protica.com -- Information on Profect is available at www.profect.com