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7. Focus on Customer Donít make customer work for sale. If you have products available directly on your site, be sure to include a full description of those products and include a picture where possible as well as purchase price. I have been to many sites that have one or two of these elements but not all. For instance, some sites show a picture and name of product with price, but they donít have a description! Even worse are those sites that do a fantastic job of showing and telling - but you have no idea how much product costs unless you go partially into ordering process.
If you offer a service then service visitors from beginning! Be available for immediate email or live followup and support, or again, provide useful information that relates to your services. If you impress them with information you give away, they will wonder just how much more they can get by paying you.
8. Make sure things work! I was at site of a very well known and established home products company recently and I was there to buy. I placed several items into my shopping cart and proceeded to go through checkout process. After entering my shipping information I clicked continue and fully expected to enter my payment information. Imagine my surprise when instead I was redirected to catalog page! I tried multiple times to place my order and finally gave up out of frustration. Did I pick up phone and place order instead? Nope! It was middle of night and I did not want bother of placing a call, waiting on hold, then explaining to sales representative what it was that I wanted. So make sure everything works on your site! Test and retest when first setting it all up, then make a habit of randomly testing just to be sure nothing has changed!
Whether youíre just starting out or you are a multi-million dollar corporation, following these simple steps should be rule - not exception, . In doing these, you should soon see increased new visitor and customer satisfaction, longer visits to your website, increased word of mouth, and ultimately - increased sales.
Kathy Burns has been a freelance writer for over 15 years and is the owner of Electronic Perceptions, an E-Business, Handheld Computing & Wireless Technology Consulting Company. Visit her website at http://www.electronicperceptions.com for more articles and information or contact her through email at any time. mailto:email@example.com