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2. Join an Ad Co-op.
An Ad Co-op is a service (free to publishers) that sends you subscribers, in return for you running their classified ad. These folks have agreed to subscribe to your ezine. You have agreed to run their classified ad.
Two of best of these are:
2Bucks An Ad http://hop.clickbank.net/hop.cgi?webworks/paaads
Note: The subscribers you get from these programs are not quite as valuable, percentage-wise as ones that choose to sign up from your site, or from an ezine directory. Many use yahoo and hotmail addresses to collect ezines, and may never see your issue. BUT, once again, it is all in numbers. You WILL gain some loyal subscribers from these.
3. Install a Popup.
Yes, we know, there is a lot of muttering about popups around internet. BUT, facts are, we, and many others have seen largest increase in subscriber sign-ups after installing one. They don't have to be intrusive. A well- done popup can get some amazing results. (Especially when combined with #4 below!)
Installing a popup is somewhat of an advanced technique for your site. But we do have an article with instructions. If you would like a copy, just send an email to: mailto:firstname.lastname@example.org?subject=popup
4. Give away a gift for Subscribing.
Giving away a gift to your new subscribers can work for you in more than one way. First of all, it can obviously work as an incentive to subscribe, if you are providing a gift that has value and usefulness. Secondly, if you are giving away a gift (ebook or software) that contains information about you and your site, then you are doubling its marketing value.
Ultimately, you want to work toward goal of creating your own unique give-a-way product. One you can give away, AND provide to others to give away. (This is called Viral marketing.) But, realistically, if you are just getting started as a publisher, you may not be ready for this. So, give away someone else's product! There are many available that allow you to insert your site information in a prominent spot on front page, or screen. (Called Co-Branding.)
Here at CMYMTC we offer our subscribers a series of Ebusiness Easy Guides, which are also co-brandable. (http://makemoneyhowto.com/brandform.htm)
There are many other ways that you can add to numbers game of ezine promotion. These few mentioned here will give you a jump-start on whole process. Take things a step at a time. Learn ropes as you go, and keep adding more to your numbers!!
An ezine publisher's job is never finished. If you can accept that challenge, then you will be successful!
Gail Hornback is owner of WebWorksAtHome.com , http://webworksathome.com and partners with Michael Smith in Coyote Marketing, (CM/YMTC), where you can get Your Own 4-page customizable E-Business Website For Pocket Change. Learn HOW to Launch Your Own E-Business, NOT someone else's mirror site! http://cmymtc.com/index1.htm