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When your subscribers decide to leave your ezine, promptly unsubscribe them. Make sure you never email them again unless they decide to re-join your ezine.
Killer #3 .. Let's blast them with tons of mailings
Recently I had to unsubscribe from several ezines that were sending me a solo mailing every alternate day!
In beginning I didn't mind those mailings. But after some 14 days of getting tons of advertisements, I bailed out. The DoubleClick survey revealed that average online consumer receives 36 permission email messages weekly.
With that number of emails waiting to be read, excluding personal messages and spam, you wouldn't want to be guilty of clogging your subscriber's inbox.
Strike a good balance between your profit line and your subscribers' interest. The lifetime value of a subscriber can be worth thousands of dollars. Why kill golden goose when it can lay golden eggs year after year?
Killer #4 .. Forget about content, I got no time for that
With an intensely fierce competition for ezine eyeballs, your subscribers may unsubscribe after a few issues if they don't enjoy your ezine.
You need to publish real content that appeal to their interest. One of best ways to discover what your subscribers want to read is to check out ezines of top players in your industry or related ezines with large subscriber bases.
If they are at top, they must be doing some things right! It will be an eye opening experience to analyze kind of content successful ezine publishers offer to their subscribers.
Never fill your ezine with advertisements that are disguised as editorials. Quality content is king!
Killer #5 .. The ezine that never came
Some ezine owners produce a few issues and skip next few. Or they are perpetually late in mailing out new issues.
If you tell your subscribers that you publish your ezine weekly, make sure it arrives in their mailbox weekly. You lose your subscribers' loyalty and trust when you fail to deliver. How can they then trust you with their credit card numbers?
Publishing an ezine requires time and effort. Writing up editorial, proofreading and amending copy (many times), testing final copy and maintaining subscriber list can easily take a day or more.
If you can't afford to publish your ezine weekly, do it fortnightly. I don't recommend monthly because time lapse in between issues are too wide. Try preparing future issues 2 weeks in advance. Have available backup editorial content that you can always fill your ezine with at last minute.
There you've it .. 5 guaranteed ways to kill your ezine. Well, I hope you'll never need to use them :)
Michael Low is a professional PR Strategist. He provides top- notch PR services at highly affordable rates. Check out his full range of PR packages at http://www.prbuilder.com/pr.cgi?a006