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5. Do your articles use 'you' voice? If not, re-write as if you're telling your friend a story. Do your articles sound formal? Even though you're 'teaching' something, strive to keep it lighthearted. Be engaging and friendly, but never be too flippant or condescending.
6. Include additional resources at end of each module or follow up. These resources could be online references and researches, and even more intensive lessons.
8. Insert your promotional texts in beginning, middle or end of each module or follow up. However, don't overdo this. People who will request your e-mail course are going to see through you once they find out that your promotional texts far outweigh lessons and valuable instructions in your e-mail course. Put value over content of your e-mail course first and your workshop takers will trust you and believe in your expertise.
9. Put your e-mail course on autoresponder and set time each module or follow up will be sent. You can use free or fee-based autoresponders.
Before you announce your e-mail course, test and re-test it thoroughly. When you're certain everything is fine, go ahead and announce it.
Copyright (c) Shery Ma Belle Arrieta-Russ
Shery is the developer of creative, motivating and fun e-mail courses for writers. Sign up and take an e-mail course today -- free! -- at http://WritingBliss.com. She also authored the e-book that lets you create your own original and profitable E-mail Workshops, eCourses and Tutorials in only 3 days! Visit http://EmailWorkshopsHowTo.com for more info.