Whatever content they want, give it to people in a way they can't find anywhere else (or at least not very easily) and make it easy for them to see that your site rates a bookmark in their browser so they can return often.

** Brain Teasers **

People love a challenge, especially in an area that holds great professional or special interest for them.

If you can provide a quiz, trivia questions, puzzles or some other "brain teaser" for people, many will take up challenge.

You get them to return to your website by posting answers and making that only way they can see if they got it right.

** Breaking News **

People crave up-to-the-minute news on subjects about which they feel very strongly.

Some investors, for example, spend hours combing Web for nuggets of information to help them evaluate specific markets, companies, or stocks.

One way to make your site invaluable to your audience members is to simply post a news bite, tip, or current "nugget" of relevant information on your site daily.

(Gee, kind of sounds like a BLOG doesn't it?)

If information you give makes people jump up and holler "MORE! MORE!" then you can quickly build up a regular following.

** Resource Directories **

Few things keep people coming back to a website more than a constantly updated directory they can tap for industry- specific resources any time they need them.

This technique works especially well if it's hard to locate good resources related to your topic because people place a higher value on hard-to-find information.

Sends wrong message:

And of course there are bad spelling and grammar items in all of these correspondence matters. Howbeit not reserved for tech support people only. But certainly shared by them as well.

As some experts have said, poor spelling and grammar show a lack of attention and sends wrong message about how people do business.

There are more examples of tech support emails in my full Report. Like two totally different answers to same question that came from two tech support people from same tech support department.

And one where tech support person totally lost issue at hand, after several emails, and apologized profusely to customer for "misreading" her email when, in fact, he hadn't!

3 Steps to Better Email Writing:

And, of course, all that happening with a good doze of typos. The Report shows it like it is, but also provides solutions in a simple 3-Steps to Better Email Writing discussions, and some links to excellent web sites on subject loaded with articles and tips.

Read full, no-cost, no-obligation, 12-page Report which includes 3 Steps to Better Email Writing at

http://www.build-your-internet-business-now.com/tech-support-email.html

---------------------------------------------- Copyright(c) Diane M Hoffmann, Ph.D., is an ONline and OFFline business consultant, writer-publisher. Diane offers all-in-one web hosting, web building and web marketing information and solutions for start-up and operating small businesses. She is author of several books, booklets and articles in business, health-nutrition and theology. She holds a Ph.D. in Theology and a Certificate in Nutritional Consulting, but majors in business management from over thirty years of experience. ---------------------------------------------- Approx. Words: 600

This article may be re-printed provided no changes are made and enclosed bio and web site contact information are included. Courtesy copy of your publication sent to dhoffm@oberon.ark.com would be appreciated. Copyright(c)by Diane M. Hoffmann. ----------------------------------------------