5. COMPENSATE YOUR CUSTOMER FOR THE INCONVENIENCE

Complaining customers hope they can get a satisfactory solution to their problem. But they often expect to get something less.

Surprise them by solving their problem AND giving them something extra to compensate them for their inconvenience. This helps customers forget about problem they had. Instead, they will remember special attention you gave them.

6. FOLLOW UP TO CONFIRM SATISFACTION

After solving your customer's problem, follow up to confirm their satisfaction with outcome. This reinforces your relationship with customer.

TIP: Once you confirm customer is pleased with way you resolved their complaint, give them a special offer not generally available to other customers or prospects. Offer them a special discount on their next transaction. Or offer to include a special bonus item with their next order. This motivates them get back into habit of buying from you.

7. TAKE ACTION TO PREVENT SIMILAR COMPLAINTS

After resolving a customer complaint, try to identify exactly what caused it. A complaint often reveals some weaknesses in your business procedure. Many times this weakness is minor and you can easily correct it to avoid similar complaints in future.

Customer complaints can cause you to lose future sales from customers and from everybody else who listens to their sad story. Don't let that happen to you. Use these 7 simple actions to turn your customers' complaints into more sales.

Bob Leduc is a Sales Consultant with 30 years experience in building successful businesses. He just released a revised and completely updated New Edition of his manual, "How To Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

KARON: Super! So as long as you have expertise in your field, and can communicate well in writing, you’re likely to be accepted at LVS *if* they have an opening?

VIKI: It’s very possible.

KARON: Now, let me ask you this. How do you introduce additional products/services to your students?

VIKI: I recommend additional products and services that compliment what I’m teaching in lessons. I only recommend products that I own or services that I personally use or have used in past and feel will truly benefit students. I would never feel comfortable just shouting about every affiliate program on ‘Net in order to make a few extra bucks. In final lesson, I provide students with a checklist that outlines all resources that I have recommended throughout course. KARON: And how receptive are they?

VIKI: Those who are really serious about learning and wanting to take their skills to a higher level are ones who are most receptive. They will often ask a few questions about product/service, which gives me opportunity to “sell” it to them by stating benefits again.

KARON: And does it work? What’s your conversion ratio?

VIKI: Yes, it works well! I average about 10%.

KARON: Excellent! So – rather like ebooks, you get opportunity to write one set of lesson plans, teach someone new skills, get paid for class itself, and benefit from backend sales of appropriate affiliate programs. Sounds great!

VIKI: I love it! It’s a fun way to get to know people and make some additional cash from two sources at once.

KARON: Thanks for unique insight, Viki. I really appreciate you giving us ins and outs of virtual classes.

VIKI: Glad to do it!

Most buying decisions are emotional. Your ad copy should be, too! Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ezine article services. Subscribe to KT & Associates' Ezine "Business Essentials" at join-businessessentials@lyris1.listenvoy.com or visit her site at http://www.ktamarketing.com