Trust & Credibility: Vital Components to the Success of a Website

Written by Micah Cranman

Continued from page 1

6 - Provide visitors with plenty of contact information.

Many online businesses are fly-by-night companies who are here today and gone tomorrow. People are especially scared of getting cheated by one of these companies or people. So, in order to assuage their fears, make your contact information readily available for viewing at all times. You should ALWAYS include your phone number, address, and e-mail addresses in an easily accessible section of your website.

7 - Let people get to know who you are.

A perfect way to go about doing this is to have an "About Us" page that gives a bit of background on allrepparttar members of your company or business. This is effective becauserepparttar 131994 Internet is a very impersonal medium. Adding information about who you are often warms people up to your offer because they feel like they're dealing with a real person instead of a computer screen. When people feel like they "know you," they trust you as well.

8 - Takerepparttar 131995 "honest" approach from time to time.

It's somewhat difficult to convey to you exactly what you should do to accomplish this. Butrepparttar 131996 concept is pretty don' t always have to try to "sell" your visitor on your product or service. Try being honest and up-front with your visitors and potential customers. For a good example what I'm talking about, just visit my site. ( You'll see that in places, I'm very blunt about what we're trying to accomplish and how we can help you. By trying to avoid "hyping"repparttar 131997 visitor, I often gain their trust.

9 - Write articles for other websites and newsletters related to your field of expertise.

When someone reads your informative and enlightening article on a topic they need help with, they immediately regard you as an expert, and they feel as though they can trust you. When you've engendered their trust, and they are already interested inrepparttar 131998 type of product or service you offer, it's VERY easy to make a sale. All you have to do is get them to your website!

10 - Make your site look like it was made by a pro!

If you visited a run-down, nasty store with dusty shelves and cluttered items, you'd never buy one thing from them, even if their prices were incredible and their product quite good. If your website is "virtually" run-down,repparttar 131999 same thing's going to happen - no one will buy from you. You've got to look good to sell well, because people *do* judge a book by its cover, and they'll your website by its "cover." So get your site designed by a pro or invest some time learning how to make it look good by yourself. If you don't, you'll never reaprepparttar 132000 full potential ofrepparttar 132001 Internet.

Hopefully, these suggestions will help you on your way to becoming an online success (or more of one if you already are). Good luck!

Micah Cranman is the owner of Sybren Design, located at -- a small business web design and development firm. You may contact Micah by visiting or

Backup Your Site

Written by Richard Lowe

Continued from page 1

And you didn't have a backup of your site.

I have even read report about one user who had over a gigabyte on his website of years of hard work with no backup of his own. His host decided he was getting too much traffic and simply deleted his site. The poor guy and to send a note to everyone on his email list begging people to check their browser cache's to see if they could send him repparttar graphics and pages ... it took six months but he rebuilt his site (and now he has a backup).

The moral ofrepparttar 131992 story ... backup your web site. I don't care whether you've got it on Homestead, AOL or, if you don't make your own backup you are takingrepparttar 131993 chance that you could loose all of your work ... forever.

How do you back up your site? What I do is make sure that I edit my site on my OWN hard drive, then upload it as I make changes. That way I always have my own copy (and, of course, I make a backup of that also). If you don't or can't do that, then just use FTP to copyrepparttar 131994 files to your own hard drive once in a while.

If you have no other choice, you can userepparttar 131995 "Save As..." functions to saverepparttar 131996 graphics and HTML pages. Note that if you do this you will capture your sites banners also so this is notrepparttar 131997 preferred method.

So backup your site. You will be glad that you did.

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge. Web Site Address: Weekly newsletter: Daily Tips:

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