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You may be surprised at terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, fees you pay for a visitor tracking service such as one included in Liveperson will be well worth money.
3.Optimize Keywords Within Your Website
Once you have evaluated best keywords for your website, your site must be optimized for those terms. We tried for a 5% keyword density on our website, bold-faced some of keywords, and set them as links whenever we could.
You’ll also need to revisit your title, meta and alt tags to make sure they highlight your keywords. Many SEO experts believe that first few sentences of text on a page should include your top keywords. These might seem like very simple steps to take, but payoff can make difference between being on first page—or second—for your desired terms.
4.Reap Good Results with Resource Boxes
This fourth step is about links as much as keywords. Our log furniture site would not be receiving traffic it is without a link trading and article submission campaign. We give our link partners top terms that we want to achieve ranking for. As a result, links pointing back to our site have our top terms either right by or in links. Take it from voice of experience—this matters. You’ll also want your top terms in resource boxes for any articles you post on Internet.
5.Rotate Your Keywords When You Reach Top
When you reach top status for a given keyword, go after another by changing link or article resource text for your new set of coveted terms. That’s what we plan to do for Log Cabin Rustics. Once we solidify our standing for “log beds” and get to top for “log furniture” on Google, we plan to focus on “rustic furniture”—a term with 17760 Overture-powered searches per month.
Only Part of Story
We do not mean to imply that keyword selection and management is only thing you should do to promote your site. A solid link strategy, article publicity campaign, and overall site optimization are also important factors in any successful SEO strategy.
But importance of choosing right terms and optimizing for them should not be underestimated. You might also want to check out Marketleap’s free keyword verification tool, which reports where your website is placing on different search engines for your keywords of choice.
Cari Haus has been successfully selling rustic log furniture and beds on the Internet since the late 1990’s. Copyright 2005 by Cari Haus, website http://www.logcabinrustics.com/. Permission is granted to reprint this article, either online or in written publications, as long as the copyright information, this paragraph, and a link address or a link to the Log Cabin Rustics website is attached at the end of the article.