Coca Cola - "I Want To Break Free" UPS - "What Can Brown Do For You?" Subway - "Choose Well" - Get idea?

If you can come up with a Unique Selling Proposition that resonates with your prospects, you will flourish. We promise. Try to get in touch with your prospects' emotions. What is it that they really want from you? Do they want to ultimately lose 30 pounds, be in shape like they were when they were 25, make an extra $2000 a month or maybe $100,000 a year?

Here's your homework. Pay very close attention to all "USP's" you see on TV, magazines, billboards and, of course, Internet. You can't copy anyone but it will help you see what pulls attention in.

Come up with a phrase that captures exactly how your prospect will feel or benefit after doing business with you and they will bookmark you, not your competitor. Capture exceptionally well how unique your business is, how wonderfully better off they'll be after working with you and you may not have to wait at all. They may just decide to go ahead and click that order button right now.

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If you want to see marketing at its absolute finest, watch television infomercials. Yes, I know many of products are garbage and don't work as advertised, but marketing itself is simply brilliant! And their market research is second to none.

In other words, producers of television infomercials are masters at pricing products for optimum response.

And almost without exception, every infomercial I've watched over years, regardless of product, have prices that end with a five or a nine. For example, $29.95, $39.99, $249.95.

Of course, you don't have to take my word on this, you can check it out yourself at:

http://www.AsSeenOnTV.com

This website features literally thousands of famous tv products you've seen advertised over years. Just check how they price their products.

And I'll take it one more dramatic step further. I'm sure you've heard of Ron "Veg-O-Matic" Popeil. But just in case you haven't, I'll give you some background information.

Ron Popeil is undisputed "king" of infomercials and a multi-millionaire many times over. Over last 40 years he has sold more than a billion dollars worth of products. He was voted by "Self" magazine readers as one of 25 people who have most influenced way we eat, drink and think about food.

The 70 year old Popeil is still going strong, his latest product, "Showtime Rotisserie and BBQ"--which he invented--flies out door by thousands every week.

Here's his website:

http://shop.ronco.com/

Again, check out how he prices his products.

This man has sold more than a billion dollars worth of products, so I would say he's got this pricing thing pretty well mastered, wouldn't you?

In conclusion, number "7" may be lucky in dice, but in marketing, it's just another number!

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

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