1- Visit company’s website: read past obvious introductory pieces. Pay special attention to layout and design- they should give clues as to type of company it is. If possible, familiarize yourself with key players in company.

2- Go beyond company site: Google company name, and read some of recent news articles, annual reports or any other relevant information you can find.

3- Seek out competitors: talk to anyone you know who works for one of competitors to find out how your potential employer is viewed in their industry.

4- Inquire around water cooler: ask your friends and co-workers what they know about company.

5- Pick up phone: call company, and ask receptionist their views on company, including dress code, organization, leadership style, and overall office atmosphere.

Jessica Klein is a member of the 'Mount Real Research Team', whose aim is to seek out and distribute business information to the virtual public. She is a freelance writer based in Montreal, Canada who loves writing about anything from accounting to zebras.

For more info about Mount Real, visit http://www.mountreal.com.