Travel Your Way To More TrafficWritten by Ken Mowery
Continued from page 1
I decided to see if other scenic hotspots might become "virtual" destinations of choice. I went through same process with photos I had taken at Garden of Gods State Park in Colorado Springs Colorado as well as a few other Colorado locations. I was pleased that "gardenofthegods" became another key search phrase that brings people to my site.
In past I used my personal web pages to promote my web design and hosting business. Unfortunately, web design and hosting is not that relevant to my guests who come because of scenic interests. After some measure of trial and error I discovered that "entertainment" products market very well to scenic seekers that visit my site.
I began a banner rotation on my photographic pages that link out to various entertainment sites which I affiliate with. So far results have been very encouraging. In a future article I hope to explain what I discovered about keyword searches in entertainment sector.
Let me summarize with these simple instructions. Get those vacation photographs out and upload them to your website. Build a separate page for each exotic location that you have been to. Be sure to enter name of place in your page title and in keywords and description meta-tags. Set up a relevant banner rotation program and enjoy traffic of virtual travel.
Ken is a pastor, writer, composer,web designer,promoter living in Greeley Colorado with his wife and two children. His articles and poems have been published in various magazines. He writes a monthly column for the Greeley Tribune called "Faith For Dummies" which features spiritual insights gathered through outdoor sports and recreation
Search the Web More Efficiently: Tips, Techniques and Strategies (Part II)Written by Daniel Bazac
Continued from page 1
* Whenever two or more words can appear in exact order, enclose words with double quotation marks ("word 1 word 2".) Example: "United States." If you use a longer phrase, you will achieve more precise results. With a very long phrase, however, you may get zero results. Some search engines allow you to select "phrase" option in pull-down menu on their advanced search page or you can type it in special phrase search box, so you don't have to use quotes. * When possible, use unique, rare or unusual keywords. The more uncommon / obscure or less frequent keywords you use are, fewer and more relevant results you will get. * Use nouns and objects as keywords. Do not use so-called "stop words" such as "what," "where," "the," "in," "and," etc. Many search tools ignore them. If you need a stop word to appear in results, place implied Boolean operator "+ " in front of that word. The standard Boolean operators AND, OR, NOT (or AND NOT), NEAR, BEFORE, AFTER and Boolean logic "(parenthesis)", are used to construct complicated queries. The implied Boolean operators "+" and "-" can replace AND and NOT respectively. An example of Boolean logic is (tips OR tricks) AND ("search engines" OR "web directories"). It will find tips or tricks for search engines or web directories. Check search tool's tips to see if they accept Boolean operators. For example Google™ does not support full Boolean logic. * Do not use common terms such as Internet, Web, etc. except for cases that it is necessary. (For example, query is "searching web" with quotes.) * Avoid redundant terms and complicated query structures. * Choosing right words for your query is most important part of web searching. The more specific search term, more relevant your results will be and more likely it is that you will find what you seek. Remember, work smarter not harder. * The secret to constructing a professional query is to type words you expect to find in matches. Note: Some search tools, such as Ask Jeeves allow you to use so-called "natural language." This means that you can construct a query as a question in plain English, such as "What's weather in LA?" When you have a specific question in mind, these tools can be helpful.
Please see Part III.
Daniel Bazac is the Search Engine Marketer for Web Design in New York [ http://www.web-design-in-new-york.com ], a site design, search engine optimization and promotion company. He also maintains Bazac Weblog [ http://www.bazac.blogspot.com/ ] a blog about the search engines and search engine marketing news and articles. He can be reached at mailto:firstname.lastname@example.org .