•Use Adobe native PSD format when you need to retain transparency among Adobe applications. •Use Embedded Paths (EPS) as most desktop publishing applications accept EPS format. In addition, EPS images support use of embedded clipping paths. However, when used for transparency, isolated object can only have hard edges, and again, it doesn’t support partial transparency. •Use Alpha Channels (TIFF) when you want to define transparency in shades of gray. For page layout applications, TIFF format is used for images with alpha channel transparency.

Your image to a presentation program. When image is going to be used in a presentation program such as PowerPoint for on-screen display, PNG is usually ideal choice. However, this only works if your presentation program supports PNG.

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TACTIC #2 -- Create tightly niched product or service offerings. For example, if you're operating a personal concierge service, rather than just offer errand services at $25 an hour, try prepackaging specific errands with associated lower pricing. Why? Because you can offer a more aggressive price when isolating your fee to one particular service. If your customer challenges your reduced price as compared to your higher hourly fee, your response is simply, "I'm able to offer this lower packaged price because of economies of scale. While I'm out delivering your bundles to Post Office, I'm also delivering packages for five other customers." Ultimately, your customers will never know how many other customers you're delivering for that day; however, key is not to simply slash your pricing because you believe that reducing your prices will bring you more business. The key is to provide consistent and professional pricing practices. P.S...Yes, business is slow for many entrepreneurs right now; however, be cautious with your pricing methods. Don't simply slash prices; instead incorporate long-term and short-term strategies that are always complementary to each other. If you offer a product for $15 today, then again at $35 six months from now, you must have your reasons in place, otherwise you'll aggravate your customers.