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Get listed in ezine directories and search engines. Submit by hand and not by some mass program. Many of them don't work properly and search engines are starting to ignore them. Start with http://www.dmoz.org as they feed a lot of other search engines. Then hit top five.
Get Google traffic. It's not that hard. There's no special trick. Simply go to http://www.google.com/webmasters/ and read their recommendations and then make sure you implement them into your site so that your site is properly optimized. Set aside some time every day...15 minutes to an hour and work on optimizing your site correctly.
Want to get into Yahoo free way. It's easy...visit here http://submit.search.yahoo.com/free/request It may take a month or more, but it will save you a lot of money. If you are in a hurry and time is money then used paid listing. It by no means guarantee that you will get it and they will not refund your money if they reject you, but if you have done things right you should be ok.
If you can write articles do so. If you don't then put appropriate articles on your site for others to read. Either will bring you traffic. Archived articles that you have written can bring you traffic for years to come. This is an effective long term strategy and will help to establish you and your credentials as well. A popular ezine directory like http://www.ezinehub.com will give you some insight on what ezines will accept your articles and submitting to ezine article sites will give you even wider distribution. Make sure all your articles include a small footer at end, about author. This should be kept to 4-5 lines and has to be as effective as possible in order to bring you new visitors.
Jean Sutherland has successfully run her own ezine for over 6 years and has a subscriber base of 35,000. Her ezine is geared to people doing business online and beside offering free software, it also provides traffic & marketing tips, informative business articles, free ebooks and computer tips for those trying to work online.