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Downlines As you know, I am always on
look out for programs for ebiz beginners, people who want to start their homebased business without spending a cent. This month I came across 2 others which I am evaluating at this moment. Both of them urge you to start with PTR (Pay to Read emails) and after a few days in their program they want you to join traffic excange programs. I am sure that
next step will be to join them in some free to join affiliate programs etc. What is
foremost interest of
people promoting these programs? Building DOWNLINES! Pay to read emails (PTR) and
exchange programs are interesting for them because they work automatically if they have a large enough downline working for THEM. Of course, some of these people really are legit and want to help, but most of them are just interested in building their downlines and I would keep away from them.
PTR doesn't work, it will make you a few cents at
most in a few months. But if you have a big enough downline, that's another story entirely! I do not recommend starting with PTR. It will not make you enough money when you are starting and it will cost you a lot of time. But traffic exchange programs ARE interesting in my view. Apart from seeing sites and getting ideas for your own, you can use some additional features they offer, you can present your own offers and if you can get your downline to grow... That would be nice as well.
Important things to keep in mind when dealing with traffic exchange programs I almost never promote my main site, but use little offers and promotions in stead. Just for
same reasons as I do not use my main site to promote in ads, safelist or other places. You have only seconds to get
attention of people who are surfing, so
site you promote should load within seconds, have a catching title, offer AND opt in mechanism urging
reader to ACT NOW. Most homepages are not designed that way. Most affiliate pages neither. The most effective way to use these programs is writing or using simple sites with a good (free) offer and a sign up form. You can show
url to your site on that page, that works ok, but
main tactic should be to have them sign up, collect their email and start an autoresponder series (each of course signed with your name and url). Remember that people surfing these traffic exchanges are people just like us, surfing for credits to be able to promote THEIR site as well.
While surfing these programs, you should take some time first and REALLY take a look at
sites that are promoted. You will see a lot of sites that do not even load in
20 seconds they have! You would not want to make that mistake! Others have too many colors, caracters or pictures. I do not like music, nor pop ups, but take your time to see what are
sites that attract YOUR attention and why. And learn from it. I have a very simple ad running on some of these programs that is giving me good results, and when you see it, you will notice that it is very, very basic and simple html that I used. You can find
url below.
Are traffic exchanges worth
time you invest in them? Yes, they are. We are people just starting our business and we can use all
free promotion we can get. Use your time effectively and enjoy it! You have seen some ideas on this page, maybe you can come up with some others and use them in a new, inventive way. For those who are interested in my 1000 hits a day: you can visit it and subscribe, but for your convenience I have setup a page as well here at my site: hits: which you can use if you do not want to wait for
autoresponder series.
Actually, that would be more handy, because these autoresponder messeges are often refused by your mail program and seen as Spam. Just browse
page and pick out
things you want and like (free autoresponder, multi window browser, listbuilder or whatever you want). Of course you will find a list of programs as well and can start in my downline if you want....

Martin Thomassen is an economist and system analyst who took to the internet to apply his knowledge in this area. Ebiz Setup Tutorial - Starting a homebased business for beginners.