"Trade Shows"

Written by Bob Osgoodby

Continued from page 1

Another vendor puts some chairs and a small coffee table in a conspicuous position. People walking about get tired - their feet start to hurt, and they will gravitate to an unoccupied chair. Not only will they see promotional material onrepparttar coffee table, but it also gives you an opportunity to sit and talk with them.

One ofrepparttar 124507 busiest booths I ever saw was atrepparttar 124508 "Artigras" Exhibit in Palm Beach Gardens, Florida. An artist from Michigan had her wares displayed in her booth, and was sitting out front doing free caricatures. She hadrepparttar 124509 line of people waiting, weave in and about her display inrepparttar 124510 booth, and many people bought something while waiting.

Which brings us torepparttar 124511 reason you are there. You are there to promote your business or sell your wares. In order to do this, you must attract people to your booth.

There are many "attention getting" devices that can be used, but make surerepparttar 124512 one you use allows you to interact with your visitors.

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com

5 Surefire Ways to Botch Your Media Interview

Written by June Campbell

Continued from page 1

Here's another funny thing. Readers expect unbiased articles. That means good editors don't accept material that has been rewritten by interview sources.

If you do convincerepparttar writer to show yourepparttar 124506 article, rewrite it, adding a great deal of promotional content about your business and its products.

Whenrepparttar 124507 article is not published, denouncerepparttar 124508 writer andrepparttar 124509 editor as amateurs who wasted your time.

4. Keep it Short. Don't waste words. You were born with only a limited number of words to be spoken during your lifetime and you're not going to waste them on this interview. Respond succinctly with one word answers. Refuse to provide anecdotal information ofrepparttar 124510 type that would catch a reader's interest. When asked if you have anything else to add, say "no." Use little-known technical terms and industry jargon wherever possible.

Later, be sure to complain thatrepparttar 124511 article was boring and didn't portray what your business is all about.

5. Fight for your Rights Agree to be interviewed only ifrepparttar 124512 publisher and writer will grant you copyright torepparttar 124513 article. Argue withrepparttar 124514 publisher and refuse to sign any releases that are offered. If you do agree to sign something, scratch out any items you don't like and replace them with your own terms. Threaten legal action. Ignorerepparttar 124515 fact that you have limited understanding of copyright issues. Continue to haggle untilrepparttar 124516 publication's deadline has passed.

Whenrepparttar 124517 article is abandoned, tell everyone that you stood up for your rights with a greedy publisher and writer.

6. You're a Romantic and Exciting Action Figure The writer made you sound dull and boring. You might be a mild mannered Clark Kent onrepparttar 124518 outside, but onrepparttar 124519 inside, you're Superman.

A good writer would have known that!!!

June Campbell How to Write Business Plans, Business Proposals, JV Contracts,Human Resource Package, More! No-cost ebook "Beginners Guide to Ecommerce". Business Writing by Nightcats Multimedia Productions http://www.nightcats.com

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