Trade Show Display Booth - A Marvellous Contact System

Written by Patty Stripes

Continued from page 1

Don't compromise on literature: Many organizations begin cost cutting measures at trade show by giving a low quality hand outs. People who frequent trade shows are recognize such companies from a distance. It is advised that you develop cost effective communication material especially for trade shows so that you can save costs without looking cheap. The disadvantage of cheap handouts is that though you can getrepparttar satisfaction of giving it out, no one is really going to read it much less file it for later reference.

Fish Bowl still works: Sometimes we may not be able to attend to each and every person who passesrepparttar 144791 trade show booth. The old fashioned 'drop your visiting card inrepparttar 144792 fish bowl for a prize', is still a good communication strategy. The value of contacts viarepparttar 144793 fish bowl, however, can only be determined by a strong follow up right afterrepparttar 144794 exhibition.

The above mentioned strategies are not unique to any particular kind of trade show and can be implemented easily with any event, for any industry. There are of course a number of other strategies which work wonders in a trade show and we will surely cover it in our next article.

Patty Stripes is an editor for The Trade Show Booth, check out her latest articles about using a trade show exhibit booth, used trade show display and advantages of a compelling trade show booth design

Publicity: Nailing an Media Interview, Part II (Crisis Management)

Written by Ned Steele

Continued from page 1

I have seen countless examples of this. Remember Watergate? Very often,repparttar fib starts out early, as an insignificant story. But it tends to get magnified a little downrepparttar 144759 road and pretty soon, a minor embarrassment turns into a major fiasco. Eventually, it'srepparttar 144760 lie that becomesrepparttar 144761 story, notrepparttar 144762 original story itself.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit or call 212-243-8383.

    <Back to Page 1 © 2005
Terms of Use