Don't compromise on literature: Many organizations begin cost cutting measures at trade show by giving a low quality hand outs. People who frequent trade shows are recognize such companies from a distance. It is advised that you develop cost effective communication material especially for trade shows so that you can save costs without looking cheap. The disadvantage of cheap handouts is that though you can get satisfaction of giving it out, no one is really going to read it much less file it for later reference.

Fish Bowl still works: Sometimes we may not be able to attend to each and every person who passes trade show booth. The old fashioned 'drop your visiting card in fish bowl for a prize', is still a good communication strategy. The value of contacts via fish bowl, however, can only be determined by a strong follow up right after exhibition.

The above mentioned strategies are not unique to any particular kind of trade show and can be implemented easily with any event, for any industry. There are of course a number of other strategies which work wonders in a trade show and we will surely cover it in our next article.

I have seen countless examples of this. Remember Watergate? Very often, fib starts out early, as an insignificant story. But it tends to get magnified a little down road – and pretty soon, a minor embarrassment turns into a major fiasco. Eventually, it's lie that becomes story, not original story itself.