Tracking Your Success

Written by Bryan Marye

Continued from page 1

Another often overlooked method of tracking is visitor communication. There are a variety of ways to achieve this goal. One effective method is byrepparttar installation of visitor-feedback scripts at your site. You can find a variety of free resources of this kind. ( For starters, check The Javascript Source at: ) Also, don't forget that visitor feedback is not just important as people surf your page, but when they use it as well. For example, if you sell a product, a simple feedback form atrepparttar 133628 end ofrepparttar 133629 checkout process can provide insight as torepparttar 133630 effectiveness of your checkout system. (i.e. Is it confusing? Is it a detriment torepparttar 133631 purchase?)

Finally, good old fashioned e-mail can be a great tracking tool as well. When someone corresponds with you through your site or business, takerepparttar 133632 time to ask them a very quick question. For example, from time to time when we welcome a new subscriber to our e-zine, we often write a personal thank you back, and just ask them how they found out about us. Sometimes we'll even ask what feature about our e-zine was of interest to them. Of course, you can't abuse this practice as you could end up annoying visitors/clients.... not good. But if you are brief and genuine with people, my experience is that they are usually more than willing to help and often even like getting involved. People generally like to have their opinions heard, especially if they think it may make a difference... and in a properly run business, it will.

Tracking is more than numbers and geography. It is about knowing your current user-base and using those facts and figures to grow and expand that base . As webspace and e-commerce competition intensifies, in-depth tracking is another handy tool you may want to consider to keep yourself ahead ofrepparttar 133633 pack.

Bryan Marye is the publisher of the I_M_R Resourceletter. If you would like to receive articles like this every week from Bryan and other writers, subscribe for free today: or..for this and other great promotion tools, visit our home page:

Tracking Single Page Conversions

Written by Kim Wingate

Continued from page 1

If your sales process requires multiple steps, you might want to track conversions from one page torepparttar next. The first page of your sales process might get 1000 visitors, whilerepparttar 133627 second page shows 500 visitors - you have a 50% conversion rate fromrepparttar 133628 first page torepparttar 133629 next. You can make improvements torepparttar 133630 first page and try to getrepparttar 133631 ratio up to 60%, or 75%. In this manner, you can improverepparttar 133632 conversion ratio of a multi-step sales process one page at a time to finally increase your sales ratio overall.

You can track these multiple comparisons in a spreadsheet by pulling visitor information from your site traffic reporting tools and combining it with order information. Of course, visitor information is rarely exact, but it is intended to provide a relative data point - ifrepparttar 133633 data is off, at least it will be off consistently. A spreadsheet like this, developed over time, can provide yourepparttar 133634 detailed type of analysis necessary to improverepparttar 133635 critical "cogs" of your online sales machine.

Kim Wingate of AvidSurfer, is the publisher of "Big Time Banner Advertising" and "Turning Visits Into Action." Both of these informative Web business manuals, as well as a FREE conversion ratio case study, can be found online at:

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