Tracking Single Page Conversions

Written by Kim Wingate

Continued from page 1

If your sales process requires multiple steps, you might want to track conversions from one page torepparttar next. The first page of your sales process might get 1000 visitors, whilerepparttar 133627 second page shows 500 visitors - you have a 50% conversion rate fromrepparttar 133628 first page torepparttar 133629 next. You can make improvements torepparttar 133630 first page and try to getrepparttar 133631 ratio up to 60%, or 75%. In this manner, you can improverepparttar 133632 conversion ratio of a multi-step sales process one page at a time to finally increase your sales ratio overall.

You can track these multiple comparisons in a spreadsheet by pulling visitor information from your site traffic reporting tools and combining it with order information. Of course, visitor information is rarely exact, but it is intended to provide a relative data point - ifrepparttar 133633 data is off, at least it will be off consistently. A spreadsheet like this, developed over time, can provide yourepparttar 133634 detailed type of analysis necessary to improverepparttar 133635 critical "cogs" of your online sales machine.

Kim Wingate of AvidSurfer, is the publisher of "Big Time Banner Advertising" and "Turning Visits Into Action." Both of these informative Web business manuals, as well as a FREE conversion ratio case study, can be found online at:

Are you Ready for WAP & WML?

Written by Merle

Continued from page 1 WAPPage 1.0 is an extensive and powerful design tool for WAP (Wireless Application Protocol) Sites. WAP publishing tool for cellular mobile WAP phones.

Nokia has jumped intorepparttar arena by offering "The Nokia WML Studio". A free download that adds on to Dreamweaver to create WML content from within Dreamweaver's interface. Get it at

For hosting your new wireless-enabled site, check out: Offering a variety of free services Build and host your site free The first online WAPsite builder complete with hosting.

Keep in mind thatrepparttar 133626 viewing area on a mobile device is a whole lot smaller than that of a computer monitor. So you need to be short and concise. Plan on about 10 text lines per WAP "card" (instead of "page.") Due to slow transmission speeds typically 14.4 to 19.6 Kbps you need to keep text and graphics down to bare minimum.

Wireless phones use "microbrowsers" to surfrepparttar 133627 web so you need to make surerepparttar 133628 web cards in WML look good on a wireless device. But what if you don't have that kind of luxury? No problem, hop over to and you'll find something called "The Wapalizer" that will allow you to look at any WAP site using your regular browser. Just type inrepparttar 133629 URL and a new window opens up that imitates a mobile phones interface. You can browse throughrepparttar 133630 entire site to make sure everything will be viewed correctly by your mobile guests.

So there you have it. WAP and WML, two good things that just naturally go together. If you presently have an HTML site you might want to consider making a version of it in WML as a sidekick, thus opening yourself up to a whole new audience; a mobile one.

After all, we're a society onrepparttar 133631 move... and you'd better keep up!

Merle's Cyber Promotions "Creating Visibility Online for Small Businesses" Subscribe to MC Promotions Press by sending New Service just added "Get Ready to Market Package" For details go to To find out more about the products and services offered by MC Promotions send

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