If your sales process requires multiple steps, you might want to track conversions from one page to next. The first page of your sales process might get 1000 visitors, while second page shows 500 visitors - you have a 50% conversion rate from first page to next. You can make improvements to first page and try to get ratio up to 60%, or 75%. In this manner, you can improve conversion ratio of a multi-step sales process one page at a time to finally increase your sales ratio overall.

You can track these multiple comparisons in a spreadsheet by pulling visitor information from your site traffic reporting tools and combining it with order information. Of course, visitor information is rarely exact, but it is intended to provide a relative data point - if data is off, at least it will be off consistently. A spreadsheet like this, developed over time, can provide you detailed type of analysis necessary to improve critical "cogs" of your online sales machine.

http://www.wapmine.com WAPPage 1.0 is an extensive and powerful design tool for WAP (Wireless Application Protocol) Sites.

http://mobphone.com WAP publishing tool for cellular mobile WAP phones.

Nokia has jumped into arena by offering "The Nokia WML Studio". A free download that adds on to Dreamweaver to create WML content from within Dreamweaver's interface. Get it at http://dynamic.macromedia.com/bin/exchange/dreamweaver/main.jsp

For hosting your new wireless-enabled site, check out:

http://www.hoiley.com/ Offering a variety of free services

http://www.tagtag.com/ Build and host your site free

http://wappy.to The first online WAPsite builder complete with hosting.

Keep in mind that viewing area on a mobile device is a whole lot smaller than that of a computer monitor. So you need to be short and concise. Plan on about 10 text lines per WAP "card" (instead of "page.") Due to slow transmission speeds typically 14.4 to 19.6 Kbps you need to keep text and graphics down to bare minimum.

Wireless phones use "microbrowsers" to surf web so you need to make sure web cards in WML look good on a wireless device. But what if you don't have that kind of luxury? No problem, hop over to http://www.wapdrive.net and you'll find something called "The Wapalizer" that will allow you to look at any WAP site using your regular browser. Just type in URL and a new window opens up that imitates a mobile phones interface. You can browse through entire site to make sure everything will be viewed correctly by your mobile guests.

So there you have it. WAP and WML, two good things that just naturally go together. If you presently have an HTML site you might want to consider making a version of it in WML as a sidekick, thus opening yourself up to a whole new audience; a mobile one.

After all, we're a society on move... and you'd better keep up!