As marketers we are constantly leaving signs (links, ads) all over net in as high-traffic areas as possible. And many times we are simply claiming turf and leaving our "scent."

I claim my piece of internet turf when it comes to linking, and you can bet that when I am leaving signs of my presence, I am going to stretch as high as possible to leave most impressive and biggest sign on each "tree" as I possibly can.

Either to let my competitors know "Hey, you are going to have trouble with me if you challenge my turf" or to let customers know "Hey, I have best product and most skill at getting you what you need, come see me sometime."

There are many other parallels that can be drawn from my tracking days to my work on net today. It is just very interesting to know that such a "wild" past career could even come close to affecting my path on internet, let alone shape exactly how I got to be biggest bear in my niche of "e-woods!"

You may also like to know that as an internet marketer you are doing oldest, most basic instinctual work possible by leaving signs and attracting attention to yourself and your products.

I used to be fond of saying "Linking is as old as web itself" to give people an idea of oldest form of internet marketing in existence. But then, humans, bears, deer, mountain lions, bobcats, and wolves to name a few have been "linking" to each other for eons!

Kind of makes my statement, which was meant to draw attention to how very "old" linking is as a form of leaving signs for others to follow, seem trite. But then, 10+ years is also eons in internet terms, so I guess it still fits.

Anyway, next time you "hike your leg" readying yourself to leave sign of your presence somewhere on net, think of that bear...out there in big outside, scratching his back and sharpening his claws on biggest tree in woods.

Be that bear in your online marketing efforts. Stretch yourself to be tallest, strongest bear in your niche to attract what you need (traffic) and repel that which threatens you (other people encroaching on your turf). There's no better offline example of competition, marketing, or determination than a big 'ol bear protecting his turf and attracting "ladies."

sample modified to match sites color scheme: http://www.hospital-software.com (scroll to bottom)

Google determines content of ads that are shown/ Sometimes ads are poorly targeted, and of no interest to website visitors.

sample of poorly targeted ads: http://www.real-estate-supply.com

Adwords can be a great addition to a website, and when well matched to content revenue stream from Google is consistent and effortless.

sample of effective Adsense program: http://www.police-supplies.com (scroll to bottom) http://www.small-business-software.net (scroll to bottom)

Not that Google Adsense program is not without its problems.as reporting provided by Google is lacking. Google has not implemented any way to track multiple sites that serve ads; they simply show number of ads served, percentage of clicks received, and revenue earned each day. Google does not disclose amount of revenue they share, what percentage of revenue they earn and what someone can expect to receive for each click. Webmasters with multiple sites will have difficulty determining which websites are producing money in Adsense program.

With affiliate programs many webmasters implement a new browser launch with each click off site, Adsense removes visitor from website and there is not currently an option to launch visitor into another browser.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on website. Ad blocking meant that webmasters could prevent their competitors ads from being dynamically served on their website.

Overall, adwords are great supplements to websites where affiliate programs are either not performing or when affiliate programs don't exist that target sites content.

Give it a Try Implementing and maintaing Google Adsense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters. Consider supplementing content and see what happens.