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As for Personality in your Newsletter, every newsletter will take on a life of its own. You must control personality that it portrays. Be careful what personality traits you give your newsletter and how much personality you give it. Remember that your primary goal is to supply information. Save bulk of your thoughts for welcome messages and editorials. Be careful how you convey your personal thoughts in your newsletter. What could be meant as an editorial thought could be a disastrous mistake that costs you subscribers.
You will find that your readers will write to you with questions, comments, and often complaints. Don't forget these are same people that can control fate of your newsletter. Treat them as you would any life giving force. Your subscribers are (99%) intelligent, well-mannered people seeking wisdom of your print. They will express their own ideas and desires. They will ask you for your input and thoughts. Often this may be impossible, but one of your top priorities should be to respond to your readers with honest, informative information with a touch of "you" thrown in.
Keep in mind that for every one malcontented feedback message that you receive there are hundreds or thousands that are happy, but never write. Think about it. How many times do you write just to tell somebody they are doing a great job, as compared to how many times you have written to complain about a product or service?
In closing I would like to say that it's your job to get "their" newsletter out on schedule each and every time. Your subscribers will come to expect and yes, even sometimes demand their newsletter on time and intact. Consider yourself a "Mailman". Neither rain nor shine, or sickness shall deter you from your duty. If you are publishing a serious newsletter and are sole person doing this insurmountable job, do yourself a favor and get a laptop if you haven't already. I myself have published from bed with a fever and all over country while on vacation, and you probably will too!
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