Heart walk is truth in action. It means we keep our word. Trust is password of our time. It is also cornerstone of relationships. Since an inability to get along is single biggest reason for failure, heart walk builds relationships through connecting at more than cerebral levels.

Optimism arises from our anticipation of a positive outcome as well as our ability to help produce that outcome. Dr. Martin Seligman's decades-long research indicates that optimism can be learned by listening carefully to our internal dialogue and challenging negative beliefs. Learned Optimism is a book that should be on everyone's reading list.

Purpose, passion and persistence work like a three-legged stool in holding up a resilient leader. Purpose implies that you have a reason for being on this earth and it is not "all about you". Since odds of a human egg being fertilized are 220 trillion to one, you are NOT a mistake.

If purpose is "why" you are here, passion is "what". It's that activity that gets your juices flowing. Somehow, somewhere it must be in your life. Find a way to put it there and then persist in doing. Pablo Casals knew he was put on earth for music. His passion was cello. Even severely crippled with arthritis, his resilient spirit persisted through pain and he played like an angel.

Energy and enjoyment spark up human engine. In complex time, our energy sources need to be renewed and refreshed. Sleep, exercise, solitude, and meditation pump exhausted spirit with octane of resiliency. Play and laughter are birthrights of human spirit. Laughter is canary of hope. If laughter has died, so too has your resiliency. Lighten up. Find what's zany about life. Watch children at play. Don't take life so seriously-you won't get out of it alive.

Philosopher Howard Zinn wrote that to have hope, one doesn't need certainty, only possibility. In an upside down world-there are lots of possibilities for positive change and growth. Let H.O.P.E. support YOUR resilient spirit.

3) How Easy Do You Make It for Customers to Submit Payment?

a) Suppose that you DO accept credit cards. Even though risk of online credit card purchasing has been exaggerated, and isn't necessarily more risky than offline transactions, many consumers are concerned about submitting their credit card data online.

With this in mind, in addition to being equipped to accept online credit card orders through a secure server, do you provide alternate ordering options for those who hesitate (or refuse) to order online by credit card?

What about options to order with check, money order, or credit card, by phone, fax, or postal mail?

b) Are your order forms simple to use and understand, or confusing and inconvenient to use, even for most inexperienced users? How do you know?

Do you work hard to eliminate all guesswork for customers, provide complete order details, and guide them simply and gently through ordering process?

Remember: Any extra hoop you require prospects and customers to jump through is an extra obstacle in way of a sale; another reason to change their minds about buying from you.

Now don't feel bad if you find areas for improvement in points above. Look at them as an opportunity to increase your profits, and do something about those that apply to your situation.

If there's one thing I've learned, it's that there is always room for improvement - in every business in existence.

Unfortunately, there's not enough room in this article to cover all obstacles that could be hindering your sales, of which there are literally hundreds!

But basic lesson behind above tips is this: Make it as easy as possible for customers to do business with you. The easier you make it, more likely they will.

More Helpful Resources...

Marty Foley of ProfitInfo.com offers proven, affordable resources for generating more traffic, leads, sales, and profits in your online business. Find out why he has often been imitated by other famous Internet marketers, at: http://profitinfo.com/cgi-bin/home.cgi?PI7_art401