tag is most important.
The Home Page is The Most Important Page
The home page should contain greatest concentration of keywords. If a user searches for "plumbing supplies² make sure that phrase "plumbing supplies² appears on home page. Search engines will list in order of importance all sites having content related to search phrase entered by user. If phrase "plumbing supplies² appears in one of pages of your site, then search engines will place a greater importance on your site and it will stand a much greater chance of getting a higher ranking if phrase also appears on home page.
The goal of webmaster is to discover best keywords to use in your content and meta tags. Try to figure out search words and phrases users would enter to find your site.
Don't Use an Image for Body of Your Page
Since search engines use actual content (words) of your page as a basis for indexing, never use an image as main content of your page. Doing so will reduce your chances of high search engine positioning.
Use Search Phrases
Using above tags as a guide, a user may type "plumbing supplies² in a search engine. This is a search phrase because it is more than one word. Most users use search phrases or keyword combinations, not single words.
Do Not Use Hidden Text
Never attempt to hide text to achieve greater keyword density by making it same color as background or use any similar "trick² to fool search engines. Doing so only risks your site being banned from search engines. Always be up front and straightforward in your web page design. Never attempt to hide anything from search engines. These tricks usually backfire.
1 keywords The words users enter into search engines to find web pages with content they are looking for.
2 meta tags Content in a web page that search engines can see but are not usually seen by user when page is viewed on Internet. It is common to include a meta tag with a list of KEYWORDS to help search engines properly categorize it. Two other important meta tags are TITLE and DESCRIPTION tags described in this article.
3 tags Web pages are written in a format in which text is "tagged² with codes that browser can read. These tags tell browser how to display page.
4 spam The derogatory term for excessive and unwanted communication on Internet lines derived from canned meat product with same name. In this context it refers to repeated use of same keywords in meta tags to try to gain an unfair advantage or to fool search engines into giving you a higher ranking. "Spamming² search engines can get you banned, so it is an unsafe practice.
5 alt tag This is a tag used on images. Although most Internet users have systems that can display images, some cannot. The purpose of tag is to provide some text which these users see in place of image.
Sue Doughty is the Marketing Director of Studio1 Design and Hosting and has over 15 years experience in her field. Her advice has helped many businesses achieve success on the Internet. Visit Studio1 Design and Hosting on the Web at http://www.studio1webdesign.com, email mailto:email@example.com or phone toll-free (888) 414-2390.