Top search engine ranking, now what?Written by Andy Beal
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Your competition wants revenge If your website has managed to obtain top position on search engines, you can bet that you have dethroned one of your competitors to get there. Do you think they will sit back and be happy with their lower positioning and less traffic? Of course not. The very reason you wanted to move up from obscurity is same reason that your competition is not going to be happy with their site dropping down rankings. Consequently, they are likely to be hurting, both emotionally and financially. They are going to want their #1 position back and quickly. Therefore, you can bet your life that they are going to be coming at you with a vengeance. More than likely, they will curse themselves for getting complacent and seek professional assistance to find out why they dropped down rankings and how it can be fixed. Pretty quickly, they will have either hired their own search engine consultant or read every search engine resource they can find in an effort to get back their top search engine position. Either way, they are going to be working hard to ensure that coveted #1 spot they once held is again in their possession. With proliferation of articles and reports on importance of search engine marketing, it is easy to be lulled into a false sense of security. Most of advice that I see and hear seems to concentrate on techniques and tips to achieve top search engine positioning. In fact, a lot of search engine marketing companies only make a one-time fee to achieve initial positioning and fail to offer any type of maintenance service. Hopefully now, more people will recognize that, while it is important to obtain top search engine positioning, it is just as important to ensure your website stays there. Without constant supervision, any top rankings are open to being lost.
Andy Beal is Vice President of Marketing for Keyword Ranking, specialists in search engine marketing. Highly respected as a source of search engine optimization advice, Andy has had articles published around the world. Under his guidance, Keyword Ranking has grown to become one of the larger and more successful search engine marketing companies. They were one of the first companies to offer guaranteed levels of success using spam-free methods. andy@keywordranking.com
| | 'How to Achieve High Rankings in the Search Engines'Written by Sue Doughty
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4. ALT5 tags for images Example:  Although having a lesser importance than above tags tag should also be used to achieve sufficient keyword density.Keyword Density and Copy Writing Keywords and keyword phrases must occur often and near top body of your web pages to be indexed. The more frequent keywords appear and nearer they appear to beginning of page, greater chance of high search engine placement. Effective use of keywords in body of page is second most important factor for high search engine placement. As discussed above tag is<IMG height=12 src="/the2.jpg" alt="repparttar 128178"> most important.<p>The Home Page is The Most Important Page<p>The home page should contain<IMG height=12 src="/the2.jpg" alt="repparttar 128179"> greatest concentration of keywords. If a user searches for "plumbing supplies² make sure that<IMG height=12 src="/the2.jpg" alt="repparttar 128180"> phrase "plumbing supplies² appears on<IMG height=12 src="/the2.jpg" alt="repparttar 128181"> home page. Search engines will list in order of importance all<IMG height=12 src="/the2.jpg" alt="repparttar 128182"> sites having content related to<IMG height=12 src="/the2.jpg" alt="repparttar 128183"> search phrase entered by<IMG height=12 src="/the2.jpg" alt="repparttar 128184"> user. If<IMG height=12 src="/the2.jpg" alt="repparttar 128185"> phrase "plumbing supplies² appears in one of<IMG height=12 src="/the2.jpg" alt="repparttar 128186"> pages of your site, then<IMG height=12 src="/the2.jpg" alt="repparttar 128187"> search engines will place a greater importance on your site and it will stand a much greater chance of getting a higher ranking if<IMG height=12 src="/the2.jpg" alt="repparttar 128188"> phrase also appears on<IMG height=12 src="/the2.jpg" alt="repparttar 128189"> home page.<p>The goal of<IMG height=12 src="/the2.jpg" alt="repparttar 128190"> webmaster is to discover<IMG height=12 src="/the2.jpg" alt="repparttar 128191"> best keywords to use in your content and meta tags. Try to figure out<IMG height=12 src="/the2.jpg" alt="repparttar 128192"> search words and phrases users would enter to find your site.<p>Don't Use an Image for<IMG height=12 src="/the2.jpg" alt="repparttar 128193"> Body of Your Page<p>Since search engines use<IMG height=12 src="/the2.jpg" alt="repparttar 128194"> actual content (words) of your page as a basis for indexing, never use an image as<IMG height=12 src="/the2.jpg" alt="repparttar 128195"> main content of your page. Doing so will reduce your chances of high search engine positioning.<p>Use Search Phrases<p>Using<IMG height=12 src="/the2.jpg" alt="repparttar 128196"> above tags as a guide, a user may type "plumbing supplies² in a search engine. This is a search phrase because it is more than one word. Most users use search phrases or keyword combinations, not single words.<p>Do Not Use Hidden Text<p>Never attempt to hide text to achieve greater keyword density by making it<IMG height=12 src="/the2.jpg" alt="repparttar 128197"> same color as<IMG height=12 src="/the2.jpg" alt="repparttar 128198"> background or use any similar "trick² to fool<IMG height=12 src="/the2.jpg" alt="repparttar 128199"> search engines. Doing so only risks your site being banned from<IMG height=12 src="/the2.jpg" alt="repparttar 128200"> search engines. Always be up front and straightforward in your web page design. Never attempt to hide anything from<IMG height=12 src="/the2.jpg" alt="repparttar 128201"> search engines. These tricks usually backfire.<p>1 keywords The words users enter into search engines to find web pages with content they are looking for.<p>2 meta tags Content in a web page that<IMG height=12 src="/the2.jpg" alt="repparttar 128202"> search engines can see but are not usually seen by<IMG height=12 src="/the2.jpg" alt="repparttar 128203"> user when<IMG height=12 src="/the2.jpg" alt="repparttar 128204"> page is viewed on<IMG height=12 src="/the2.jpg" alt="repparttar 128205"> Internet. It is common to include a meta tag with a list of KEYWORDS to help<IMG height=12 src="/the2.jpg" alt="repparttar 128206"> search engines properly categorize it. Two other important meta tags are<IMG height=12 src="/the2.jpg" alt="repparttar 128207"> TITLE and DESCRIPTION tags described in this article.<p>3 tags Web pages are written in a format in which<IMG height=12 src="/the2.jpg" alt="repparttar 128208"> text is "tagged² with codes that<IMG height=12 src="/the2.jpg" alt="repparttar 128209"> browser can read. These tags tell<IMG height=12 src="/the2.jpg" alt="repparttar 128210"> browser how to display<IMG height=12 src="/the2.jpg" alt="repparttar 128211"> page.<p>4 spam The derogatory term for excessive and unwanted communication on Internet lines derived from<IMG height=12 src="/the2.jpg" alt="repparttar 128212"> canned meat product with<IMG height=12 src="/the2.jpg" alt="repparttar 128213"> same name. In this context it refers to<IMG height=12 src="/the2.jpg" alt="repparttar 128214"> repeated use of<IMG height=12 src="/the2.jpg" alt="repparttar 128215"> same keywords in<IMG height=12 src="/the2.jpg" alt="repparttar 128216"> meta tags to try to gain an unfair advantage or to fool<IMG height=12 src="/the2.jpg" alt="repparttar 128217"> search engines into giving you a higher ranking. "Spamming²<IMG height=12 src="/the2.jpg" alt="repparttar 128218"> search engines can get you banned, so it is an unsafe practice.<p>5 alt tag This is a tag used on images. Although most Internet users have systems that can display images, some cannot. The purpose of<IMG height=12 src="/the2.jpg" alt="repparttar 128219"> <ALT> tag is to provide some text which these users see in place of<IMG height=12 src="/the2.jpg" alt="repparttar 128220"> image. <br><img src="images/ata.gif"><br>
<p>Sue Doughty is the Marketing Director of Studio1 Design and Hosting and has over 15 years experience in her field. Her advice has helped many businesses achieve success on the Internet. Visit Studio1 Design and Hosting on the Web at http://www.studio1webdesign.com, email mailto:info@studio1webdesign.com or phone toll-free (888) 414-2390.<br><br><br></font></td><!-- google_ad_section_end --></tr><tr><td> <a class="mlink" href="Top_search_engine_ranking,_now_what-28166.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"><!--
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