Top Tips For Creating a “Pro” Looking Newsletter

Written by Joelene Wickens-Orlando

Continued from page 1


The appearance of your site is one ofrepparttar most important factors in determiningrepparttar 124236 success of your newsletter. A professionally written, well-designed, content rich publication will guarantee that your subscribers will return each time your newsletter goes out. Keeping them there isrepparttar 124237 key. Only provide good quality newsletters, with interesting and practical articles.


The format of your newsletter should resemble exactly or very similar torepparttar 124238 layout of your website. This keepsrepparttar 124239 subscribers in familiar territory when they are viewing your newsletter, they are able to pinpoint which website that particular newsletter belongs to. If you do your research, good newsletters arerepparttar 124240 ones that haverepparttar 124241 same format, color theme, and similarity to their websites.


The color should reflectrepparttar 124242 colors of your current website. Always use good taste in selecting colors. You don’t want to use colors that are distracting or not pleasing torepparttar 124243 eye. Three basic colors within your newsletter is a good guide to go with. Any more colors than three, can make your newsletter appear very over stimulating and cluttered. Take a good look at your website, from there, you should be able to come up with a professional looking newsletter.

TABLE OF CONTENT: Include a table of content atrepparttar 124244 top ofrepparttar 124245 newsletter. This will allowrepparttar 124246 readers to scanrepparttar 124247 topics to see if anything inrepparttar 124248 newsletter catches their interests. It just shows a bit of organization as well as a sense of professionalism when you provide a table of content to your newsletter.


Always give your subscribersrepparttar 124249 option to opt-in or opt-out to receive your newsletters. If you’re concerned about why they decided to stop subscribing to your newsletter, then by all means, follow up withrepparttar 124250 customer and find out why they no longer want to receive it. By offering themrepparttar 124251 option to receive or not receive, is a good practice of common courtesy behavior that you strongly adhere to. You wouldn’t want to keep receiving newsletters that you politely asked to stop receiving? Put yourself in their shoes by respecting their wishes.


Withrepparttar 124252 nature ofrepparttar 124253 Internet andrepparttar 124254 various types of programs that subscribers have, you may need to have several formats for your newsletters for your subscribers to haverepparttar 124255 ability to view them. Test them to your computer to make sure thatrepparttar 124256 font, size, andrepparttar 124257 style still comes out attractive looking in various formats. If they are not to your liking, then you may need to tweak them a bit until you are satisfied withrepparttar 124258 look and outcome depending onrepparttar 124259 format. This does seem like a bit of work, but you want to reach those customers who don’t haverepparttar 124260 newer, faster programs.

Having your own newsletter will not only enable you to keep in touch with your visitors, but will only increase your database of targeted customers. Newsletters are cheap, and should be a part of every small business owners’ marketing strategy. It will be one ofrepparttar 124261 best marketing decisions you will make.

Joelene Orlando is a Web enthusiast and a staff writer/consultant for eMarketing Answers with a broad knowledge of topics covering Internet marketing and communication strategies for both consumer and small business owners. is dedicated to providing free, comprehensive emarketing resources and online promotion tools.

Why should you care about Niche Marketing?

Written by William E. Petersen

Continued from page 1

What very large numbers of people do is try and compete withrepparttar entire web all at once. They try to buildrepparttar 124235 "superstore" web site by joining dozens, even hundreds, of affiliate programs; then try and promote them all. Not only are their sites unfocused, but also they often remain unfound and unused. You have probably heardrepparttar 124236 phrase you can't be all things to all people. This is very true onrepparttar 124237 web. You can't join a hundred affiliate programs and expect to be able to successfully promote them all. What ends up happening is that you succeed in none. Once you fail to sell anything you loose interest and your web-based business fades into nothing.

Instead you need to focus on a niche you know and love. Why? Because that isrepparttar 124238 only way you are going to be able to devoterepparttar 124239 kind of time and effort to create a meaningful web site with good content.

The reality is that putting up a web site alone just about guarantees that no one will find or visit your web site. Creating a website with good content takes a lot of work. If it is not a niche you know and love, you will not be able to devoterepparttar 124240 time and energy to creating a website that is meaningful and full of good content. If it is not a niche you know and love, you will not enjoy what you are doing.

To increase your chances of success, please keep in mind that you really want a topic that you know and love when you look for your niche.

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