Top Ten listing......hmmmmmmm?Written by Meredith Gossland
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I think that it is crucial for net-preneurs to understand that internet is not a marketing solution it is a marketing tool. It is a tool to market a business that has great customer service, quality products, and pricing to match. Marketing your business should start with marketing to family and friends, your neighbors, and local customers and then move to include a website to enhance customer service. Your primary goal should always be to gain customer loyalty and to have enough business to keep you happy but not to try to get 1000's of clicks from people who are surfing web. Look for Coke.com under soda, or soda pop, or carbonated beverages, or cold drinks. They are not even in top 50. But look for them under Coke and there they are! #1! Look for them under Coca Cola...there they are #1. The business came first!
Owner Lasting Impressions 2 - Custom Business gift baskets, greeting cards, Customer Service Tips www.lastingimpressions2.com
How to Make Better Use of Web Site Page Titles and META DataWritten by Michael Murray, VP of Fathom SEO
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ANALYSIS: Title lacks keywords, page doesn’t include META data.
Case Study No. 6
Welcome to company name, your source for two search phrases
ANALYSIS: Title fails to give keywords prominence and search terms aren’t separated by commas; page doesn’t include META data. The frames format discourages search engines. The tag could allow for some search engine guidance, keywords, but it’s not used. Case Study No. 7 Company Name, Inc. - Specializing in – one search term
ANALYSIS: Title lacks keywords – limited to one potential search phrase. The page doesn’t include META description, much more critical than META keyword set.
Case Study No. 8
ANALYSIS: Title with “home” reference is buried below a poor META description and equally ineffective META keyword set.
Case Study No. 9
Welcome to Company name - Associates
ANALYSIS: Title without search terms is buried below an ineffective META keyword set that lacks realistic search terms; META data doesn’t feature a META description.
Case Study No. 10 first manufacturer of a keyword and search phrase description."> Company name
ANALYSIS: Title displayed too low below META description and keywords. META description is useful, although it takes six words before first keyword appears.
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine optimization firm. He authored the “U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads” study. firstname.lastname@example.org