Brainstorm a list of your possible titles with associates through a small marketing survey. Ask them to vote from 1-10 and offer their own title ideas that would make them reach into their wallets and pay $15-20 or more.

6. You don't leverage your eBook for higher price sales.

When you look at valuable information inside your eBook and you realize you only make $20 a sale, you may want to investigate putting it into an eCourse. These courses sell for $79 and up. With just a little revising and tweaking, you can set your book up to be a hands-on how to course.

You can bundle several lower cost eBooks and list their singular prices. Then offer a fabulous discount to buy all three or four.

Mistake 7. You don't add bonus value to your eBook.

Whenever you put 2-4 bonus special reports at end of your eBook document in Portable Document Format, you make your offer so appealing, that many will buy for bonuses alone. For an eBook on How to Write your EBook or Other Book--Fast! an eBook that sells for $24.95, author offered these three valuable bonuses as an incentive to buy. "Titles Sell Books" - value $4.95, 2. "Write Like a Pro Checklist." - value $3.95, and 3. "How to Get Testimonials from Rich and Famous" - value $5.95 . That's $15 of valuable reports added to $24.95--Total value: $40.00 value for only $24.95.

She put a new link on her Web site "Discounts of Month." With a limited time offer, from her ePromotion bi-monthly offers, she got many new buyers. Everyone wants useful, original information. Everyone also wants a bargain.

Mistake 8. You put too many topics in your book.

Remember, best sellers focus on one main topic. Each chapter must support that subject. When you try to give too much, your information isn't organized, short, and compelling. Instead of end all, be all book, concentrate on one "how-to" and give plenty of details to make it useful to your reader.

9. You don't market while you write.

Most writers wish someone else would do it for them. Not in this lifetime! It's so much easier to put marketing into each chapter title, each chapter's questions you will answer, rough draft of your eBook's back cover (sales letter), One-Minute "Tell and Sell," and knowing your targeted audience, thesis and table of contents before you write a single chapter. Knowing these essential "Seven Hot-Selling Points" before you finish your eBook will have you ready to promote second you write your last word. .

10. You don't brand yourself, your business, and your book.

Some people join an affiliate program or set up an affiliate program for others to sell their products and sell many products. As a marketing coach, what I want for you is to think of overview "umbrella" you can house your products under. Think about your biggest benefit you offer through your service. Think about your book title. Can you put a key word from it into each chapter title? For book, "Passion at Any Age," author put word passion in each chapter title such as "Passionate Self-Care". In one client's book, "Watch Out! Your Relationships Can Be Hazardous To Your Health." author included key words "watch out!" in each chapter title.

The eBook earning curve while short, is important for all writers to conquer. It's easier when you contact a professional coach or take a teleclass to inform yourself. Stop making eBook mistakes so you can earn money you deserve.

With eBooks sky limit! The eBook may be sold on Internet to anyone who has a credit card and an Internet connection in any place in world. Since an author can control topics of their book, they can decide whom to market to.

However with a traditional book it may be difficult to expand to new markets since it will involve further significant costs on distribution and marketing.

High profit potential

EBooks can be produced on a shoestring budget but since customers may believe they offer value for money, author may charge more for them than expected. It is not impossible for almost everything grossed from an eBook being profit.

On other hand traditional books have high production and marketing costs and this means author (unless they are very popular) will have great difficulty in recovering these costs and making a profit.

More versatile than traditional books

EBooks could be used for a number of purposes. The most common method is for sale of eBook. However an eBook could be used as a free gift to customers to entice them to buy a product from you. It can also be transformed into audiocassettes or digital products.

To conclude eBooks are a very valuable tool that could be used as a profit centre, as a publishing tool or as a marketing tool. It has many advantages over traditional book.

***** End of article *****

Andy George is a chartered accountant born in England. Andy was a financial correspondent for eight years at the Cyprus Financial Mirror where he wrote articles on business and accounting related issues to a non-technical audience.