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6. Verify outgoing links.
Check links to other web sites frequently. Nothing is more irritating than find dead links when you're looking for valuable information. Frontpage by Microsoft has a function that will check links automatically.
7. Frequently update your site.
The key to web site traffic is repeat visitors. It is so difficult to snare new visitors that when you get them you want to keep them. The way to do this is to keep your website fresh. You can accomplish this by adding new articles, new links to resources and other items such as daily jokes. Don't forget a good redesign is in order on a periodic basis.
8. Make your navigation structure easy.
This should be a no brainer. Organize your website and navigation structure in a clear, easy to follow manner or visitors will go away and not come back. A table of contents or site index is not only helpful it can also help robots navigate and index other pages in your site.
9. Content, content, content.
Don't drive away your potential customers by only offering products with little to no valuable content. Give visitors a reason to return and return they will and maybe they'll buy something from you. Some popular content offerings include free articles, newsletters, advice columns, horoscopes, national and international news, etc.
10. Give away something for free. You need this in addition to your free articles, etc. on website. Give away something that your visitors can keep to remind them to come back to visit your site again and again. An e-mail newsletter is a popular freebie.
(c) 2001, Davis Virtual Assistance
Bonnie Jo Davis is a home-based Virtual Assistant working with home-based businesses to increase efficiency and profits. You can reach Bonnie at http://www.virtualhelpcenter.com or by calling (949) 709-2670.